At Enalyzer, our development team is always working on improving the experience for survey and report administrators, as well as respondents. Therefore, we’re excited to announce that Enalyzer surveys are WCAG 2.0 Level A Compliant, in other words, we’ve made our surveys more accessible to respondents with disabilities.
What does this mean?
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines for making online content and websites accessible to people with disabilities. They cover things such as writing instructions in clear language, provide alternative text for images, and ensuring that anyone can navigate the website/application with just a mouse and a screen. The WCAG has three levels of accessibility: A, AA and AAA, where A is the lowest level and AAA the highest.
Enalyzer is now WCAG 2.0 level A compliant, and we are just getting started!
A screen reader is an essential piece of software for a blind or visually impaired person. A screen reader, transmits whatever text is displayed on the computer screen into a form that a visually impaired user can process, usually tactile, auditory or a combination of both. In other words, screen readers can read the text aloud and/or communicate data via a braille display.
Enalyzer surveys are now compatible with screen readers.
Best practice tips for you, the survey creators, would be to include the
necessary text to enable a respondent to successfully navigate and complete a
survey by using a screen reader.
A screen magnifier is a software application that increases the size of text and graphics on computer screens. They work like a magnifying glass hovering over the screen, enlarging everything around the cursor for easy reading. Enalyzer surveys are also compatible with screen magnifiers.
We pride ourselves on our design and UX, and after endless meetings and discussions, we’ve applied some changes to make the Enalyzer experience better for you. We have improved transitions screens, menus and visuals to make your experience even smoother.
grown. A lot. We’ve introduced new features and updated existing ones, however,
the Enalyzer UX has remained the same.
listening to your experience with Enalyzer, we realized that it was time for a
change. Though overall there is high satisfaction with our interface, it became
clear that you needed an experience that was even faster and more intuitive but
yet kept its simplicity.
The new menu
that you know with all the Enalyzer areas remains untouched, however, the
navigation is significantly different. One of our main focus areas is to
deliver an uncluttered interface, which means features are only available to
you when you need them. We realized that we could improve this when it came to
our menu, so we had to make some changes. The new menu is designed to be faster
and requires less clicking around.
that you can navigate more efficiently between the different areas, we have
removed the icon pane. Instead, the areas are readily available and the menu
can stay open while you’re working, if you don’t need it you can simply hide it
Decluttering menu items
As mentioned before, we have developed tons of new features, which has led to several menu items. Though the navigation was smooth, we saw room for decluttering. Menu items have been renamed and some have been removed in order to simplify the navigation and improve your experience.
Wait… what were they called before and where can I find things?
In surveys… – Build: this is now called content – Design: nothing has changed – Configure: this is now called settings – Collect: this is now called responses – Messages: you can find this under “options” in responses – Create report: this has been removed
In reports… – Build: this is now called content – Configure: this is now called settings – Share: this is now called readers – Download: this remains unchanged – Design: this is new! report color themes and report download settings have been moved here
We love the
new interface and we know you will too. Keep sending us your feedback, we need
Refshalevej, or more specifically, Refshaleøen has been our home for 10 years and we’ve seen it change right before our eyes, from an industrial shipyard into one of Copenhagen’s top destinations.
We want you to get the best out of your summer holidays, so if you’re considering a staycation or your traveling to Copenhagen, we’ve compiled a list from places in our street that you should not miss!
NOMA — Refshalevej 96
Photo by Rasmus Hjortshøj
Our first stop is right before we hit Refshaleøen and it’s the famous Noma. For more than 13 years, the Nordic restaurant Noma was the place to be for everyone. The Michelin-starred restaurant garnered stellar reviews and was on nearly every single best-of-year lists. All of this made a star of chef René Redzepi. And then in 2016, Redzepi shocked everyone when he revealed he would be closing Noma and travel to find inspiration.
In 2018, he reopened Noma in a new location, Refshalevej and just placed second on the 2019 World’s 50 Best Restaurants list. Noma’s new home is a former military warehouse that stored mines for the Royal Danish Navy.
La Banchina — Refshalevej 141
Right outside our office, we arrive at La Banchina. This restaurant has a delicious Italian-inspired menu and a great selection of natural wine. During the summer La Banchina provides one of the best spots for sunbathing and jumping in the water, whereas in the winter, their wood-fired sauna gets Copenhageners all set for a cold dip in the harbor.
Copenhagen Contemporary — Refshalevej 173A
Copenhagen Contemporary (CC) is Copenhagen’s newest art center and you can find it in the old welding hall at Refshaleøen. With a massive industrial hall space of 7000m2, CC is exploring contemporary art in terms of scale, format, interactive installation art, performance art, and video art. They opened in the spring of 2018 and they’re already breaking waves in the international art landscape.
REFFEN — Refshalevej 167A
Photo by Daniel Rasmussen
Reffen is probably one of our favorite spots for the simple reason that there is delicious food from across the world. Reffen is the home of the best street food market in Copenhagen but you’ll find more than food stalls, there are also bars, creative workshops, craftsmanship, clothing — it has everything! And it gets better, Reffen consists of a 6000m2 area, and there is access to another 4000m2 area by the water, which gives you an amazing view of Copenhagen.
CopenHot – Refshalevej 325
Photo by CopenHot
We are ending our little tour but we are certain that we saved the best for last: CopenHot. CopenHot will give you the spa experience you didn’t know you needed and that you’ve probably never tried before.
You can cruise the Copenhagen canals in a spa boat, yes a spa boat. You can also chill out in a fire-heated barrel spa at the harbor. There’s also a warm sauna with a panoramic glass wall that gives you a great view of the harbor.
What are you waiting for? Bring a towel and swimwear, and remember to shower before you arrive.
Refshaleøen has transformed from a historical industrial shipyard into a new destination in Copenhagen, and we love it. It is impossible to fit everything on this list so we thought we would add a few more spots. Because why not? It’s our blog post.
Mikkeller Baghaven (Refshalevej 169B) allows you to drink world-renowned brews in one of the best spots to enjoy the sun in Copenhagen with a fantastic view of Copenhagen’s city center, Amalienborg Palace and The Little Mermaid.
Baby Baby Bar (Refshalevej 151) is a pop-up bar in front of our office. They have a water slide – oh yes! And they capture the essence of Refshaleøen. They are a perfect little oasis in the middle of an industrial desert, we can only recommend. Remember to bring your bathing suit!
Blocs and Walls (Refshalevej 163D) on Refshaleøen is the largest climbing center in Scandinavia. Come here and meet state-of-the-art climbing walls and boulders. In order to boulder, you only need to rent a pair of climbing shoes if you don’t have your own. If you’re thinking, the weather is too great to be inside, no worries, they have a climbing wall outside as well.
We hope you enjoy our neighborhood and your summer holidays. Have a great summer ☀️
As Uncle Ben once told a young Peter Parker, “with great insight comes great responsibility.” Yes, he said this and he was talking about all of us who handle important and sensitive data. Enalyzer makes sure that you can easily share the right insights with the right people.
Let’s say that you are handling employee feedback and you need to share the results with relevant department managers in your organization, for example, the Sales Manager should have access to the Sales employee feedback but not Marketing. The question then becomes, how do you do this without creating a report per department, city, salesperson or manager?
Short answer: Enalyzer. Long answer: Enalyzer report versions.
What are report versions?
They are filtered versions of a report, for example, an Annual Employee Satisfaction report that only shows data for 2018 or for a specific department. Report versions alone are extremely useful because instead of setting up filters every time you want to monitor your data, you can just switch between saved versions.
Nonetheless, report versions also ensure that the right insight gets to the right people. Simply set it up and share it, or even better, create them and share them in bulk using CSV files.
When you share a report, those you share it with can view it and interact with it, but can’t edit it. They see the data you’ve set up in their report version.
Teamwork combines different skills, approaches, and ways of thinking, that’s why your team deserves technologies that encourage working together. Enalyzer is a platform that enables you to get valuable insight, allowing everyone to elevate your business through collaboration.
We all work with data, Enalyzer allows you to turn that data into insight. Analyze your data through tailor-made reports that will help you identify trends and areas of improvement. Share the insight with all members of the organization, from managers to employees, so everyone can act and improve the stakeholder experience.
Everyone can collaborate on gathering and working with data, building reports, as well as sharing and reading reports; thereby implementing an insight-driven culture in your organization.
Every single member of your team is different and has different experiences. Enalyzer is a user-friendly tool that embraces everyone in your organization, regardless of data expertise. You don’t have to be a research expert to get started right away. The Enalyzer platform empowers everyone from student assistants to project managers by giving them the insights they need when they need them.
Enalyzer is highly secure, scalable, compliant and continuously audited to ensure your security and comfort. Lastly, the platform is completely backed up with a plethora of services from customer service, webinars, and consultants ready to assist.
Easier and better collaboration
Bring your entire team to Enalyzer and start collaborating with your team on surveys and reports through workspaces.
Are you part of several teams? No problem, with one account, you can be a member of several workspaces. As a workspace administrator, you can invite your entire team and start collaborating. Since teams change all the time, members can easily leave or be removed whenever it is no longer relevant for them to be part of the workspace.
To work together, workspace members simply have to include their surveys and reports and get cracking. Your graphic designer doesn’t have to wait until you’re done setting up the questions to personalize your survey’s look. Instead, you can get your work done at the same time. Workspace members can edit anything about your surveys and reports, however, all the items you own can only be deleted by you and you can exclude them from the workspace at any time. So far, so good, right?
Everything under one online roof
With an organization, you can ensure that all data and content related to your company is in one place and not distributed throughout individual employee accounts. Everything created within the organization will always stay there and can never be transferred out, since leaving an organization means leaving all the work you’ve created behind. In short: organizations keep your company’s data in one place and protects it from employee turnover.
The internet loves quizzes, they are literally everywhere. You can find any type of quiz, from random trivia to personality quizzes, and most importantly, quizzes that tell you which Disney princess you are. Quizzes are an excellent tool for businesses to generate leads and increase brand awareness but they are also great for education and training.
The testing effect
The testing effect, also known as the
retrieval practice, is a strategy in which retrieving information enhances and
boosts learning. In other words, deliberately recalling information forces us
to remember things in the long term.
According to memory researchers (yes, this
is a thing), practicing information retrieval is more effective that repeated
exposure to the same information. For example, recalling an answer to a math
question significantly improves learning than looking up the answer over and
You’ve probably experienced this yourself.
You’re hanging out with friends and family and someone starts talking about a
topic you recently read about but you can’t jump into the conversation, why?
You don’t really remember what you read. However, if it’s a topic that
constantly keeps coming up in different social gatherings, after a couple of
times of Googling it, you will find yourself remembering the specifics.
In conclusion, we need more tests.
You’re probably ready to close this
article, but please hang on with us for a second. The word test brings up a
bunch of negative connotations and memories, such as failure, no sleep, and
stress. But a lot of this is connected to the fact that traditionally tests are
used as a performance evaluation tool. Don’t misunderstand, testing performance
is vital for many things such as driver’s licenses and, you know, pilots!
However, tests can and should also be used
as learning tools. The testing effect research strongly suggests that removing
the grading system is essential to learning and long-term memory. Quizzes that
are not graded, relieve the pressure, and instead they act as a memory
retrieval tool, preparing students for graded tests.
Try it out yourself!
We created an international Christmas quiz
in December and it was harder than we thought.
But this gives us the perfect opportunity to test the testing effect. Try the quiz a couple of times and see how you start retaining information!
With Enalyzer, you can easily setup
quizzes. Our score is the perfect feature for making quizzes. You can calculate
scores for answers. Each response alternative to a question can be given
different values, and calculations can be made on those values. Additions,
subtractions, multiplications and divisions can be made the entire quiz.
Enalyzer also has powerful design tools so
you can easily create good looking, high-end quizzes without any design
background or skills – all you need is your imagination.
Sending survey invites via email by uploading CSV files is
one of the easiest ways of sending bulk invitations. However, some people can
catch themselves importing CSV files over and over and over again for the same
survey. Are you one of those people? Well then, you might consider integrating
Enalyzer with your SFTP (Safe File Transfer Protocol) server to automate the
process and save time.
Automate, automate, automate
We’re about insight and informed decision making, that’s why we’re continuously improving the platform so you can spend less time doing manual work and more time elevating your business. Zapier remains an excellent way of connecting Enalyzer with 1000+ apps. However, you might want to connect directly to your SFTP server without middlemen, that’s why we brought you this feature.
Real quick, what’s an SFTP server? An SFTP server is a network protocol that provides file access, file transfer, and file management over any reliable data stream. In short, you can safely transfer files and directories between computers over a secure data network.
Let’s break it down…
Imagine you have a CRM (customer-relationship-management) system that automatically exports your customers’ information such as email and name as a CSV file to your SFTP server, and you’d like to send monthly survey invitations to them. What do you do?
Step 1: Connect your Enalyzer survey to a CSV file on your SFTP server
You’re already storing your CSV file in your SFTP server, all you need to do is connect it to your Enalyzer survey and ensure that any variables you might have are also transferred into Enalyzer, e.g. region, age, etc.
Step 2: Define the integration frequency
It’s time to select the frequency at which Enalyzer pulls
the CSV file and sends the invitations. Let’s say you want to send surveys
every month to your customers, then you can select “monthly” as the
Step 3: Select an invitation message
You’re sending out emails, so make sure you have your message invitation ready and simply select it while setting up.
Step 4: Make better decisions
Set up a report, sit back as results come in and use your
time to retrieve insight and learn more about your customers.
We’re closing in on the end of the year, so we thought we would sum up 2018’s highlights, i.e. the features and updates made in 2018 that you absolutely need to know about. Maybe you missed some?
Enalyzer’s score calculator is the perfect feature for making quizzes, online order forms and more. You can calculate scores for answers in quizzes or total up prices on an order form. Our score calculator, allows you to apply calculations and a score/price to your questions. Each response alternative to a question can be given different values, and calculations can be made on those values. Additions, subtractions, multiplications, and divisions can be made on the entire survey.
Background images from Unsplash
With images, you can better engage your audience while expressing your brand identity. We have a highly-skilled, amazingly talented design team that make our Enalyzer surveys, quizzes and forms look professional and eye-catching. But we know that not everyone has access to a professional photographer or graphic designer. This is unfair. Everyone should be able to create stunning surveys. To fix it, we teamed up with leading image provider, Unsplash, to give you access to over 550,000 high-resolution images right inside your Enalyzer account – for free. To give you complete control, we have also added the possibility to stretch the images, so they take up the entire screen regardless of the device. Remember, Enalyzer is 100% responsive, which means it adapts to all screen sizes and now so do your images! You can also fix images positions, so even if the respondent has to scroll through a page of questions, your images will be fixed. Finally, you can select the alignment of images as well as tile them or not.
Your respondents asked you for the option to view, print, and change their responses and you asked us. A lot. So we brought you the response receipt. As a default, Enalyzer surveys include a response receipt button in the last element of your survey. The response receipt button allows respondents to change their answers, as long as your survey remains open. Regardless of the survey status (open or closed), the response receipt would allow respondents to always view and print their answers.
Wait a sec, what if I don’t want respondents to change their answers? There may be times when you’d like to disable the option for respondents to change their answers, for example, for quizzes! If you are testing people’s knowledge, they shouldn’t be able to go back and change their answers. Of course, we thought of that too, so you can disable this option and still give respondents the option to view and print their answers.
Adding surveys, forms and quizzes on websites to collect data has great advantages. We know, you know, so we made it happen! We wanted to deliver something flexible and simple, so that you didn’t have to involve the IT department. Now, you can add your Enalyzer survey as a standard embed, a pop-op or a button, simply add a tag to your website’s HTML, activate the website collector and you’re good to go.
Bulk edits in reports
You created data series for your 2017 results and 2018 results and now you want to use them to benchmark 25 charts but it’s going to have to wait until the next day because you don’t have time to add them manually to every single individual chart. Not anymore!
As long as the setting you want to edit is shared by all charts, for example, all chart types can be displayed as vertical bars, then you can make bulk edits. Save time to do better and more important things, like evolving your business.
We updated the way to share reports online. When you share a report online, the report reader has to log into Enalyzer or create an account if they don’t have one to access the report. The benefits? Report administrators now have full control to view their readers, manage their roles, and control their access to the report.
When you’re monitoring your data based on different criteria, the last thing you want to do is define your filters each and every time you want to look at your data. With report versions, you can define your filter criteria once and save it for later use, for example, you can have one version filtered through the Brazilian office and another one for the London office. And to top that, you can share your reports versions with others. In other words, you can share the Brazilian office results with the Brazilian managers and they won’t have access to the results of the other offices. Oh, it gets better – you can create and share report versions at the same time with a CSV file. So, if you have to create reports for 100 managers, we got you covered. It’s an easy and simple way of controlling who has access to what.
Awesome feature releases aren’t the only thing we do. We’ve also updated our consultancy services. We measure and improve customer and employee metrics, such as engagement and loyalty. We work with data which allows us to provide valuable insights that will elevate and improve your business. By pooling together the collective knowledge, experience, and expertise our consultants have to offer, we can identify the issues that need your attention and help you with a strategy and action plan.
With every single project we take on, we focus on listening, delivering and sustaining. We listen: To ensure that you get the best results to elevate your business, we first have to understand your goals, challenges, needs, expectations, and how you work. Only then can we develop the right solution. We deliver: For solutions to work, they have to be implemented. We see ourselves as your partners in crime and we’ll make sure you understand the provided insights fully and guide you into implementing change. We sustain: We deliver sustainable solutions that yield long-term results. To ensure that, we offer training, staying with you over time, and any assistance you may need.
Customize the “end survey” button. You can now edit the text of the last button in your survey, some of the most popular uses are: submit, contact us, and thank you.
Make a response option exclusive. If you have a multiple choice question that allows for multiple answers, you might want to make one of them exclusive, e.g. “none of the above”.
Profile pics. Personalize your Enalyzer account with a profile picture and let your team in organizations and workspaces see your pretty face.
Raw data download. Your survey’s raw data can now be downloaded as a CSV file. Plus, all downloads, Excel, SPSS and CSV, have a number of options on what data to include, e.g. only respondents marked as “completed” or for a certain time period. Finally, PRO+ users can generate a permanent link that allows downloading the raw data as a CSV file outside of Enalyzer.
We have big plans for 2019 – seriously – so keep an eye out for bigger and better things. We can’t wait for 2019. Happy holidays!
Want to gather information from your website visitors? Embed your surveys, forms, and quizzes on your website and collect data from the right people.
Email distribution remains the most popular way to attract respondents since you can invite the exact audience whose input you desire and track their participation. However, we must not overlook the advantages other survey distribution methods have, for example, embedding.
With Enalyzer, you don’t need to be a website developer. Simply add a tag to your website’s HTML and you’re good to go.
When should I embed?
There are plenty of scenarios where embedding is beneficial, here are just a few:
This could be anything from event registration, to newsletter subscription, to job applications. If you have a detailed post about an upcoming event or are look to hire new people, you’ll see more and better results if they can register right then and there, instead of being redirected elsewhere. We recommend a standard embed.
Go to collect in your survey and select the website collector
Copy/paste the tag in your website’s HTML
Click on standard embed and define its size
Click ‘get code’ and place it where you want to embed your survey in your site
Once satisfied, activate the website collector
Make it easy for customers to contact you directly in every single platform, for example, people can now message you directly on Facebook. But why is it that the majority of companies think it’s enough to just list their phone number/email? Whether it’s a contact or a feedback form, we advise that you make it visible and accessible by adding a button on the corner of your website.
Go to collect in your survey and select the website collector
Copy/paste the tag in your website’s HTML
Click on ‘button’ and design it to fit your brand. The button will be on the bottom right corner of your website.
Once satisfied, activate the website collector
The best place to gather thoughts and comments about your website and blog is at the scene of the crime (was that too gory?). This could be collecting feedback on recently redesigned pages, purchase experience, overall impressions. For this, we recommend pop-up surveys.
Go to collect in your survey and select the website collector
Copy/paste the tag in your website’s HTML
Click on ‘pop-up’, insert the text, design it to fit your brand, and define the second delay.
In 1986, MIX CPH screened six films. This year, that number has increased to 102 films. How would you like to manage that festival?
The MIX CPH team handles everything related to film curation, event planning, and marketing. Their biggest challenge boils down to limited resources. That’s because, for 33 years, MIX CPH has been 100% volunteer-driven and non-profit, so the big question is: how do you keep delivering quality with a limited budget, time and volunteers?
You start enalyzing.
Keeping volunteers happy
As an entirely volunteer-driven festival, MIX CPH puts special focus on the well-being, engagement, and satisfaction of the entire team. They want to ensure that planning Denmark’s third largest film festival is something enjoyable and fulfilling. How do they do it? Surveys, of course! But it wasn’t always that smooth.
“Last year, we sent out a set of questions via email to all the volunteers and they sent their replies to me, which of course I kept confidentially. Why did we do it like this? I don’t know. But needless to say that it’s easier with Enalyzer”
– Sara Sørensen, Head of Volunteers at MIX CPH.
MIX CPH now sends out an anonymous Enalyzer survey to all their volunteers twice a year. They can now compare results from previous periods, for example, their mid-year evaluation results with the end of the year evaluation results.
“With Enalyzer reports, we can see if our decisions are having a positive or negative impact on people’s stress level, workload, engagement, etc. It gives us a clear overview of whether or not we’re meeting our goals and allows us to make smarter decisions for current and future volunteers”
Apart from the all-year-round volunteers, MIX CPH recruits volunteers that help with practical stuff during the festival, such as bartending for parties, program distribution, and more. Their evaluations are now being handled via Enalyzer as well.
“We have a high turnover of volunteers which can lead to enormous knowledge drain. Having all this data available in reports can easily paint a picture of things that have worked and not worked in the past, making decision making more informed and easier.”
What’s a festival without awards?
MIX CPH decided to run their very popular Audience Award and some competitions on their social media, using Enalyzer!
“We had to drop the Audience Award last year because we didn’t have enough volunteers to handle the voting. With Enalyzer, we created a gorgeous survey and added it to our website and we can gladly say that the Audience Award is back!”
– Gintaras Vagelas, Head of Program
In a couple of minutes, they set up a simple, yet effective, survey and embedded it on their website where their audience could vote for their favorite films. The winners this year was George Michael Freedom: The Director’s Cut.
Removing human error and saving time
MIX CPH works hard to bring the best contemporary LGBTQ+ films to Denmark; this means they have to do extensive research of other film festivals. They also receive multiple daily submissions all year round. So how did they use to handle this?
“We need to know everything about a film: title, available formats, production year, director, production country, and more. Before we started using Enalyzer, those submitting films sent us an email with all the information we needed. The responsible for submissions had to manually type this information in our database – it took forever.”
So what did the program group do? They found Enalyzer and Zapier.
They set up a submission form using Enalyzer, where directors, producers, distributors, or whoever is submitting their film can fill in the necessary information. They placed the form on their website and social media. Instead of getting emails, all the information they needed was now stored in their Enalyzer accounts. The next step was to set up some Zaps.
Having to enter the data into their database and answering submission emails took too much time, and as volunteers, this is a limited resource. That’s why they set up two Zaps, so when someone submits a film, Zapier automatically creates it in the MIX CPH Airtable database and sends a confirmation email to whoever submitted the film.
“Needless to say that we were all very excited about this solution. Instead of waiting for someone to insert the films, which can sometimes take a couple of days, our database is now continuously updated. We have more time to do what we do best, watch films!”
“It’s a fun way to give out some nice presents, do some PR for our films and engage our audience.”
– Iris Wenander, Head of PR/Web.
The PR team decided to use the Enalyzer Score Calculator feature to create some fun quiz competitions for their participants! The quiz had fun questions about MIX CPH 2018 film program, which helped create awareness of their films as well as reward their audience with some goodie bags!
Visuals are everything. With images, you can better engage your audience while expressing your brand identity. We have a highly-skilled, amazingly talented design team *humble brag* that make our Enalyzer surveys, quizzes and forms look professional and eye-catching. But we know that not everyone has access to a professional photographer or graphic designer. This is unfair. Everyone should be able to create stunning surveys. So, we fixed it.
We’ve teamed up with leading image provider, Unsplash, to give you access to over 550,000 high-resolution images right inside your Enalyzer account – for free. Did you get that? Adding a stunning background image to your survey is as easy as adding a question.
To give you complete control, we have also added the possibility to stretch the images, so they take up the entire screen regardless of the device. Remember, Enalyzer is 100% responsive, which means it adapts to all screen sizes and now so do your images! You can also fix images positions, so even if the respondent has to scroll through a page of questions, your images will be fixed. Finally, you can select the alignment of images as well as tile them or not.
Unsplash provides a huge library of free, do-whatever-you-want high-resolution photos. Thousands are added every day by a community of over 90,000 photographers and creators. Unsplash is trusted by tons of businesses, probably some of your favorite ones, such as Squarespace, Trello, Slack and Medium.
Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they are an integral part of a satisfactory customer experience. When customers browse your online store and are ready to purchase your goods or services, they should be met with hospitality and be attracted by your products/services, just as they would in a face-to-face interaction.
If you’re selling more than one product or service then you need a form that can dynamically add up prices as the customer places their order. Enalyzer’s Calculator feature allows you to easily set these calculations up and merge the total score wherever you want. So, when your customer is done placing their order, you can direct them to an end page showing the total amount to be paid.
Brand everything about your form
Your brand should be part of your online order form. Use Enalyzer design features to add background images, change the font, and add images, videos, and even GIFs. If you’re looking for stock images, we’re glad to tell you that we’ve partnered up with Unsplash to bring over half a million high-res photos to use free of cost as your background image.
With Enalyzer, you can use other question types to further engage customers and elevate their experience. For example, display your products with image choice questions. If you allow users to upload their own designs, for example, printing logos on different merchandise, you can use an image upload question that allows them to upload the design they want to be printed.
Take customers down their own paths
Show custom messages depending on customers’ choices. Maybe an item is sold out, instead of removing it from your form, you can create a condition and show them a page informing them of when the item will be available again or ask for their email so you can inform them of its availability. Another option would be to redirect them to a page recommending other items they might be interested in based on their current basket. There are plenty of options!
Get notified when someone places an order
When a customer places an order, you need to be notified immediately. With Enalyzer, you can tag incoming responses and be notified when they come in. How? Let’s take the Business Card order form as an example, you can create a category for every package you provide and enable notifications. When someone places an order, you will be notified by email and are able to see the entire order.
Send invoices instantly
Just as in physical stores, when customers are ready to pay, they want to do it as fast as possible. Therefore after placing an order, they need an invoice immediately – like super fast!
Don’t freak out, Enalyzer, Zapier and 1000+ apps, aka the holy trinity of productivity, has the solution. By connecting your Enalyzer account to another app via Zapier, your customers will receive an invoice instantly after clicking submit my order.
How does it work? With more than 1000 apps, the possibilities are endless but we have a couple of examples.
We know what you’re thinking if I have a webshop, why do I need an online order form? Plenty of reasons! For example, in case you don’t accept online payments or you need to contact your customers before the payment, a webshop checkout process might not be convenient. Instead, they can fill out your order form, you can assess their order and continue to the payment process later. With Zapier, you can connect your webshop, e.g. Shopify, to your Enalyzer account, so when customers place an order via your Enalyzer form, Zapier creates an order in Shopify.
Maybe you have an independent website and use invoice platforms to manage all your invoices. No problem, we can handle that too. If you’re using an invoice app, such as Xero, Invoice Ninja or Wave you can connect them to Enalyzer and achieve the same result. A customer places an order via your Enalyzer form, Zapier creates an invoice in your app – voila!
Have you heard of Webmerge? They automatically generate PDF and Word DOCX documents merged with data from other web services. Create a simple WebMerge template, sync it up with your Enalyzer account via Zapier. And instant invoices!
Online order forms are great. Having a tool that can make your online form feel like an online shop is better. To give you a sense of what you can accomplish, we recommend you have a look at Enalyzer’s order form templates.
HAIRDRESSERS APPOINTMENT REQUEST FORM
BUSINESS CARD ORDER FORM
This template allows customers to make an online hair appointment. It gives customers the chance to book the time and date of the appointment, the service and the stylist. Enalyzer’s Calculator shows the price to be paid after the appointment at the end of the form.
This template is a great example of a professional looking order form aiming to sell business cards packages with different designs that can be customized with a profile picture and logo. Enalyzer’s Calculator shows the final price of the purchase at the end of the form.
When most people hear “survey”, they imagine a page or series of pages filled with rating scale questions asking them if they strongly agree or disagree. And we can’t blame them. Despite the available technology, most surveys are imitations of the good-old paper questionnaire. Now, don’t get us wrong, for many purposes this format works but don’t underestimate the power of videos and images. Multimedia engages an audience and can contribute to a coherent brand that is more likely to be remembered.
Enalyzer offers many ways to add videos and images to your surveys.
To engage respondents with the subject of your survey, you can present questions in a more colorful and interactive way. With Enalyzer, you can add image choice questions which allow you to add images as response options serving as a great alternative to multiple choice questions.
Interactive rating scales
Instead of a basic scale from 1-7, with Enalyzer, you can have a rating scale that features icons such as stars, smileys, and hearts. If you’re asking respondents to rate movies or a restaurant, they might be more inclined and engaged if they can provide a 5-star rating than just clicking on “I really liked it”.
Videos for better feedback
Questions can benefit from a visual component, actually, adding multimedia to your online surveys can improve your response rate, represent your brand, engage your audience, and more! If you think images can convey complex messages, the power of videos will blow your mind. For example, you can add training videos and test your respondents based on those or you can showcase your branding videos and receive feedback from test groups. With Enalyzer, you can add videos and images as independent elements and match them with one question or a series of questions.
Did you know?
One of the many benefits of adding videos to your survey is that it allows participants to stop and rewind so they can give feedback as they go.
… and for better reports
Make your reports more attractive with images and videos. Adding your company’s logo or an introductory picture can take your report from simple to professional in seconds. You can also make them more interactive with videos, for example, if you added a video showing your website when surveying respondents, you can add the same video to your report, so report readers can understand the context of the feedback they’re about to read.
Bonus info: think first impressions
Before respondents read an introduction to your survey or any of your questions, they will see your invitation and survey design. These are just as important as everything else. With Enalyzer, you can create nice, clean and uncluttered survey invitations and reminders. You can also make your surveys look professional and stand out with background images, logos, colors, and fonts. With the design possibilities, you can create professional looking surveys with Enalyzer that make a lasting impression. These will engage your audience from the start, ensuring a higher probability of your respondents completing your survey. Enalyzer is 100% responsive, which means it adapts to any and all screen sizes, this includes your logo and any multimedia you’ve added to your survey.
With Enalyzer’s categories and notifications, you can tag responses and receive email notifications when incoming responses match your criteria. This way, you can stay on top of incoming responses and react to them immediately. Does this sound useful but abstract? Well, it doesn’t have to be. To help you make better decisions, we’ve compiled 3 useful examples that you can use as inspiration.
Customer satisfaction score (CSAT)
CSAT is a broad term that encompasses various types of methods and survey questions to assess the satisfaction level customers have of your product/service or interaction with your company. Depending on your goals and objectives, your customer satisfaction survey can range from a single question, a set of questions, or a long survey. Nevertheless, the following question, or a similar one, should always be included:
“How would you describe your overall satisfaction with this product?”
Once you’ve done that, depending on your chosen scale, you can categorize your respondents into supporters, neutrals, and critics. You can activate notifications for the supporter and critic categories and be alerted on the incoming responses that match this criteria. In other words, from then on, you’ll get email notifications whenever a customer is satisfied or dissatisfied with your service/product and contact them instantly.
When employees spend their own hard earned cash on business-related expenses, they have to be reimbursed. Didn’t you know that? Awkward… Anyway, this can include business travels, lunches and/or transport. Many companies have an Excel template that employees have to use every time they need to be reimbursed, however, with Enalyzer you can make this easier for everyone involved. As the HR responsible, set up a reimbursement survey where you ask about the type of expense, employee details and an expense amount. Once you’ve done this, set up a category based on the expense type to keep a tidy overview. Enable email notifications and you’ll know when someone needs to be reimbursed. No more Excel. You’re welcome.
Répondez s’il vous plaît
You are planning an event, for example, your birthday and you’d like to know who is coming and if they’re bringing +1s, so you naturally set up a quick survey to handle the RSVPs. Divide your guests into three categories, those that are attending, those bringing +1s and those who are not attending. Once you’ve done that, you can enable email notifications on all or some of the categories and keep up with your growing guest list!
Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are known as touchpoints. Touchpoints are anytime a potential or existing customer comes in contact with your brand, before, during or after their purchase. Touchpoints can include your website, retail stores, and social media. Every single touchpoint presents a valuable opportunity to engage with your customers, listen to what they have to say and use their feedback in order to optimize your customer journey.
The number of touchpoints can be endless but it doesn’t have to feel endless. Actually, by automatizing work processes with Enalyzer and Zapier, you can optimize your entire customer journey and deliver better customer experience. It will also make your job as a marketer easier – what’s not to like?
The perfect combo: Enalyzer + Zapier
You can’t improve your customer journey if you don’t have a holistic idea of how your customers are experiencing your brand at every touchpoint. With Enalyzer, you can collect and analyze customer feedback, helping you know better and make better decisions to improve customer experience.
Zapier is a web automation tool that connects Enalyzer with 1000+ apps. This means you can connect Enalyzer with the apps you use every day to connect with your customers. Use Enalyzer and Zapier to automize your customer touchpoints.
The consumer decision journey
The customer decision journey can help you identify your touchpoints. This is the first step towards ensuring your customers are satisfied every step of the way. To break it down and ensure you don’t miss anything, you can use the 5 stages of the model:
1. Initial consideration: the consumer considers an initial set of brands based on brand perceptions and exposure to recent touch points.
2. Active evaluation: the consumer participates in active evaluation where they add or subtract brands as they evaluate what they want.
3. Brand selection: involves the moment of purchase where the consumer selects a brand.
4. Post-purchase experience: the consumer evaluates their post-purchase experience, the consumer builds expectations base on experience to inform the next decision journey.
5. Loyalty loop: if the post-purchase experience is positive there is a high probability for the consumers to enter the loyalty loop. Once loyalty is achieved, the consumer enters the circular model and goes straight to stage 3 – the moment of purchase.
Did you know?
As with everything else, marketing has developed, advanced and become more complex. One of the strengths of the consumer decision journey is that it tailors to any geographic market that has different kinds of media, internet access, and wide product choice.
1. INITIAL CONSIDERATION
Grow your mailing lists
A great way to increase brand awareness is to deliver free content and build a relationship with potential customers. Newsletters and email marketing is a cost-effective way to do this, however, to deliver these you need a way to build and store a contact list. With Enalyzer, you can create a signup form for those interested in your content and have Zapier automatically add them to your email marketing app, such as MailChimp or Sendgrid.
Webinars are an excellent way to get exposure, deliver quality free content and place your brand as the thought leader in your industry. Create a signup form with Enalyzer, and Zapier can automatically transfer new signups to a webinar app of your choice.
2. ACTIVE EVALUATION
Use feedback to create personalized content
By providing personalized and tailored content, you are letting potential customers know that you have the solutions to their problems and thus enter their evaluation stage. But how? Easy, the second someone enters your mailing list, Zapier sends them your Enalyzer survey. You can report on the feedback continuously and tailor your content to your audience’s interest and behavior.
Evaluate your sales meetings
Feedback from sales meetings will help you identify early warning signs and areas with potential for improvement. By addressing these, you can increase sales while keeping your prospects and leads happy. Use Enalyzer’s Sales Meeting Evaluation template and customize the design to fit your brand. With Zapier, you can automatically transfer the responses to a messaging app or email service in real time!
Optimize your ticketing system
Enalyzer makes it simple to create powerful feedback forms and Zapier can take those responses and send them directly to your ticketing system or email. Now you only have to worry about providing excellent customer support.
3. BRAND SELECTION
Keep your leads in one place
You can create a simple contact form with Enalyzer but instead of creating a database manually, Zapier can automatically store these leads in your preferred CRM system, such as Salesforce or even Google Sheets! Keeping track of potential customers has never been easier.
Make it simple to order online
Make sure that your customers can order online from anywhere by creating an order form with Enalyzer. After setting up this automation, Zapier will automatically create a new order on your webshop, e.g. Shopify or Shipstation.
4. POST-PURCHASE EXPERIENCE
Ask for their post-purchase feedback
It’s important that you understand your customer’s purchase experience in order to improve it and ensure loyalty in the future. Instead of figuring out the best time to send a survey, you can automize this process with Zapier. Create a feedback survey with Enalyzer and Zapier will send your survey after the customer purchase has gone through. To make it even better, you can add a delay step, so customer’s get the survey after they’ve received their purchase.
Track your Net Promoter Score®
The NPS metric is an effective metric to measure customer loyalty. Create an NPS survey using Enalyzer and connect your account with a messaging app via Zapier. This way, you can stay updated in real-time with your customers’ feedback and react immediately. However, don’t forget that with Enalyzer you can track your NPS over time, giving you a holistic idea of your customers’ loyalty development and progression.
5. LOYALTY LOOP
Tweet positive reviews
Once a customer has entered the loyalty loop, they will choose you again and again and even promote your brand to their network. Why not capitalize on that by spreading the good word to Twitter? Create a satisfaction survey with Enalyzer and Zapier will post the positive reviews to Twitter after they’ve been filtered through whatever criteria you define.
Use loyal customer to raise awareness
Social media is powerful but don’t forget about review sites. Create a satisfaction survey with Enalyzer, and Zapier will send your customers an invitation to leave a review on Trustpilot or Feefo. This is an easy way to increase your reviews and improve awareness of your product.