What is Enalyzer? A noun. So, what is Enalyzing? It’s a verb that describes the process of knowing better by connecting, collecting, analyzing, reporting and conveying information through a simple and intuitive application that makes advanced reporting feel like play and look like business.
The new Enalyzer brand is made up of various elements coming together to tell the story of Enalyzing.
The essence of Enalyzing is depicted by our new logo. The logo takes on the form of the Greek letter sigma, which in our profession is used as a symbol for calculations and statistics.
A dot, representing focus, is a clear reference to the idea of connecting processes. The dot is the connecting point which creates a visually interesting combination of lines emphasizing the visual reference to connections and connecting.
The font and colors
Just as our logo, we needed fonts and colors that depicted our new brand. Stemming from our Nordic roots, we were inspired by our weather and the Aurora Borealis. There is nothing like a Danish summer, however most of the time we are met with a grey and cloudy sky, and it might not sound appealing but we found the beauty in the cold neutral tones. We combined that with the captivating and enticing colors of the Aurora Borealis, and we got a stylish, yet neutral color palette.
Now that we had the colors, we needed the font to match. We chose Gotham, not only for its visual appeal but also for its personality, which goes hand in hand with our own. Gotham is described as having an inherited honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof.