Customer cases

How Enalyzer helps a film festival triple their efficiency and engage their audience

In 1986, MIX CPH screened six films. This year, that number has increased to 102 films. How would you like…

In 1986, MIX CPH screened six films. This year, that number has increased to 102 films. How would you like to manage that festival?

The MIX CPH team handles everything related to film curation, event planning, and marketing. Their biggest challenge boils down to limited resources. That’s because, for 33 years, MIX CPH has been 100% volunteer-driven and non-profit, so the big question is: how do you keep delivering quality with a limited budget, time and volunteers?

You start enalyzing.

Keeping volunteers happy

As an entirely volunteer-driven festival, MIX CPH puts special focus on the well-being, engagement, and satisfaction of the entire team. They want to ensure that planning Denmark’s third largest film festival is something enjoyable and fulfilling. How do they do it? Surveys, of course! But it wasn’t always that smooth.

“Last year, we sent out a set of questions via email to all the volunteers and they sent their replies to me, which of course I kept confidentially. Why did we do it like this? I don’t know. But needless to say that it’s easier with Enalyzer”

– Sara Sørensen, Head of Volunteers at MIX CPH.

MIX CPH now sends out an anonymous Enalyzer survey to all their volunteers twice a year. They can now compare results from previous periods, for example, their mid-year evaluation results with the end of the year evaluation results.

“With Enalyzer reports, we can see if our decisions are having a positive or negative impact on people’s stress level, workload, engagement, etc. It gives us a clear overview of whether or not we’re meeting our goals and allows us to make smarter decisions for current and future volunteers”

– Sara

Apart from the all-year-round volunteers, MIX CPH recruits volunteers that help with practical stuff during the festival, such as bartending for parties, program distribution, and more. Their evaluations are now being handled via Enalyzer as well.

“We have a high turnover of volunteers which can lead to enormous knowledge drain. Having all this data available in reports can easily paint a picture of things that have worked and not worked in the past, making decision making more informed and easier.”

– Sara

What’s a festival without awards?

MIX CPH decided to run their very popular Audience Award and some competitions on their social media, using Enalyzer!

“We had to drop the Audience Award last year because we didn’t have enough volunteers to handle the voting. With Enalyzer, we created a gorgeous survey and added it to our website and we can gladly say that the Audience Award is back!”

– Gintaras Vagelas, Head of Program

In a couple of minutes, they set up a simple, yet effective, survey and embedded it on their website where their audience could vote for their favorite films. The winners this year was George Michael Freedom: The Director’s Cut.

Removing human error and saving time

MIX CPH works hard to bring the best contemporary LGBTQ+ films to Denmark; this means they have to do extensive research of other film festivals. They also receive multiple daily submissions all year round. So how did they use to handle this?

“We need to know everything about a film: title, available formats, production year, director, production country, and more. Before we started using Enalyzer, those submitting films sent us an email with all the information we needed. The responsible for submissions had to manually type this information in our database – it took forever.”

– Gintaras

So what did the program group do? They found Enalyzer and Zapier.

They set up a submission form using Enalyzer, where directors, producers, distributors, or whoever is submitting their film can fill in the necessary information. They placed the form on their website and social media. Instead of getting emails, all the information they needed was now stored in their Enalyzer accounts. The next step was to set up some Zaps.

Having to enter the data into their database and answering submission emails took too much time, and as volunteers, this is a limited resource. That’s why they set up two Zaps, so when someone submits a film, Zapier automatically creates it in the MIX CPH Airtable database and sends a confirmation email to whoever submitted the film.

“Needless to say that we were all very excited about this solution. Instead of waiting for someone to insert the films, which can sometimes take a couple of days, our database is now continuously updated. We have more time to do what we do best, watch films!”

– Gintaras

Quiz competitions!

“It’s a fun way to give out some nice presents, do some PR for our films and engage our audience.”

– Iris Wenander, Head of PR/Web.

The PR team decided to use the Enalyzer Score Calculator feature to create some fun quiz competitions for their participants! The quiz had fun questions about MIX CPH 2018 film program, which helped create awareness of their films as well as reward their audience with some goodie bags!

 

What about you? How can you use Enalyzer to increase productivity? Create a FREE account and start enalyzing!

Create engaging online order forms with Enalyzer

Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they…

Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they are an integral part of a satisfactory customer experience. When customers browse your online store and are ready to purchase your goods or services, they should be met with hospitality and be attracted by your products/services, just as they would in a face-to-face interaction.

Calculate prices

If you’re selling more than one product or service then you need a form that can dynamically add up prices as the customer places their order. Enalyzer’s Calculator feature allows you to easily set these calculations up and merge the total score wherever you want. So, when your customer is done placing their order, you can direct them to an end page showing the total amount to be paid.

Brand everything about your form

Your brand should be part of your online order form. Use Enalyzer design features to add background images, change the font, and add images, videos, and even GIFs. If you’re looking for stock images, we’re glad to tell you that we’ve partnered up with Unsplash to bring over half a million high-res photos to use free of cost as your background image.

With Enalyzer, you can use other question types to further engage customers and elevate their experience. For example, display your products with image choice questions. If you allow users to upload their own designs, for example, printing logos on different merchandise, you can use an image upload question that allows them to upload the design they want to be printed.

Take customers down their own paths

Show custom messages depending on customers’ choices. Maybe an item is sold out, instead of removing it from your form, you can create a condition and show them a page informing them of when the item will be available again or ask for their email so you can inform them of its availability. Another option would be to redirect them to a page recommending other items they might be interested in based on their current basket. There are plenty of options!

Get notified when someone places an order

When a customer places an order, you need to be notified immediately. With Enalyzer, you can tag incoming responses and be notified when they come in. How? Let’s take the Business Card order form as an example, you can create a category for every package you provide and enable notifications. When someone places an order, you will be notified by email and are able to see the entire order.

Send invoices instantly

Just as in physical stores, when customers are ready to pay, they want to do it as fast as possible. Therefore after placing an order, they need an invoice immediately – like super fast!

Don’t freak out, Enalyzer, Zapier and 1000+ apps, aka the holy trinity of productivity, has the solution. By connecting your Enalyzer account to another app via Zapier, your customers will receive an invoice instantly after clicking submit my order.

How does it work? With more than 1000 apps, the possibilities are endless but we have a couple of examples.

Webshop apps.

We know what you’re thinking if I have a webshop, why do I need an online order form? Plenty of reasons! For example, in case you don’t accept online payments or you need to contact your customers before the payment, a webshop checkout process might not be convenient. Instead, they can fill out your order form, you can assess their order and continue to the payment process later. With Zapier, you can connect your webshop, e.g. Shopify, to your Enalyzer account, so when customers place an order via your Enalyzer form, Zapier creates an order in Shopify.

 

Invoice apps.

Maybe you have an independent website and use invoice platforms to manage all your invoices. No problem, we can handle that too. If you’re using an invoice app, such as Xero, Invoice Ninja or Wave you can connect them to Enalyzer and achieve the same result. A customer places an order via your Enalyzer form, Zapier creates an invoice in your app – voila!

 

Even simpler.

Have you heard of Webmerge? They automatically generate PDF and Word DOCX documents merged with data from other web services. Create a simple WebMerge template, sync it up with your Enalyzer account via Zapier. And instant invoices!

Need inspiration?

Online order forms are great. Having a tool that can make your online form feel like an online shop is better. To give you a sense of what you can accomplish, we recommend you have a look at Enalyzer’s order form templates.

HAIRDRESSERS APPOINTMENT REQUEST FORM BUSINESS CARD ORDER FORM
This template allows customers to make an online hair appointment. It gives customers the chance to book the time and date of the appointment, the service and the stylist. Enalyzer’s Calculator shows the price to be paid after the appointment at the end of the form.

→ Test template

→ Get template

This template is a great example of a professional looking order form aiming to sell business cards packages with different designs that can be customized with a profile picture and logo. Enalyzer’s Calculator shows the final price of the purchase at the end of the form.

→ Test template

→ Get template

 

→ Learn how to use the Enalyzer Calculator!

 

Norwegian Airlines takes customer satisfaction survey to new heights with Enalyzer

Under the vision of “everyone should afford to fly”, Norwegian takes pride in delivering a cost efficient and high-quality travel…

Under the vision of “everyone should afford to fly”, Norwegian takes pride in delivering a cost efficient and high-quality travel experience to their customers. Norwegian previously used third parties to conduct their customer satisfaction surveys, but as a fast growing company with an increasing number of passengers, they saw numerous benefits in internalizing the survey and make use of Enalyzer’s functionality. More specifically the advantages were:

norwegian-airlines-info-box

  • An automated set-up integrated with CRM, allowing instant survey distribution and real time reporting
  • Improved surveys for respondents
  • Control of their own data cost reduction

Plus, they got a powerful and user-friendly tool that they can use for other surveys in the organization.

 

 

 


“It was really a no brainer. By internalizing and automating our customer satisfaction survey we gained full control, reduced cost significantly and gave our passengers a better experience while answering our satisfaction survey.”

Julius Støback – Head of Consumer Insight and Research at Norwegian Air Shuttle


With Enalyzer, Norwegian has full control over their survey and its visual design. It offers the best options for Norwegian to depict their brand identity, as they wish, with no compromises. To top it off, thanks to Enalyzer’s built-in responsive design, Norwegian’s survey can adapt to all platforms, big or small, so it can be navigated identically in desktops, tablets and/or smart phones.

 

The Solution: Automization with trigger based surveys and real time reporting

Enalyzer delivered a unique solution to the third party problem – by an internalized solution with a customizable link that creates a bridge between Enalyzer and Norwegian’s CRM.

How does it work? Norwegian’s CRM triggers their mailing system, sending an email containing the Enalyzer link to their customers, once they have finished their trip. The link automatically merges the different CRM values, into the survey for later analysis. Now, Norwegian has full control, they can administrate and manage their data in Enalyzers reporting, where a customized dashboard has been created to provide at top level view on overall satisfaction and how it differs in each market.

Data is updated in real time and just like the survey, the report adapts to all platforms, desktops, tablets and/or smartphones. This makes viewing reports on-the-go possible, quick and easy.


“The data is now on our dashboard, we can set up our own surveys and there is no more need for third parties.”

Julius Støback – Head of Consumer Insight and Research at Norwegian Air Shuttle


Norwegian employees quickly adopted Enalyzer, making it an essential tool in relation to customer service and customer satisfaction, however according to Julius Stoback “there is now a possibility to create surveys for internal use or other purposes.

norwegian_enalyzing_storyboard

 

Results and Future Plans: Enalyzer playing an increasingly important role

Norwegian launched the new customer satisfaction survey set-up in August 2014 and it has already received more than 40.000 respondenses – and answers are still ticking in.

Enalyzer is also able to keep up with Norwegian’s continuous growth and need for more surveys in other part of the organization. Norwegian employees quickly adopted Enalyzer, making it an essential tool in relation to customer service and customer satisfaction, however, according to Julius Støback, there is now a possibility to create surveys for internal use or other purposes.

One of the many advantages is that Enalyzer is not only a user-friendly system, it’s a user-friendly experience. It is easy to implement, use and understand, plus its unique built-in features offer Norwegian the opportunity to create professional looking, and functioning surveys and reports.

With Enalyzer, Norwegian has full control over their survey and its visual design. It offers the best options for Norwegian to depict their brand identity, as they wish, with no compromises. To top it off, thanks to Enalyzer’s built-in responsive design, Norwegian’s surveys can adapt to all platforms, big or small, so it can be navigated identically in desktops, tablets and/or smart phones.

 

 

Would you also like a fully automized customer satisfaction survey like Norwegian?

Contact us to learn more. It’s probably easier and more cost efficient than you think.

You can also sign up for a free test account here and check out Enalyzer.