Survey tips

Add free Unsplash images to all your Enalyzer surveys

Visuals are everything. With images, you can better engage your audience while expressing your brand identity. We have a highly-skilled, amazingly…

Visuals are everything. With images, you can better engage your audience while expressing your brand identity. We have a highly-skilled, amazingly talented design team *humble brag* that make your Enalyzer surveys, quizzes and forms look professional and eye-catching. But we know that not everyone has access to a professional photographer or graphic designer. This is unfair. Everyone should be able to create stunning surveys. So, we fixed it.

We’ve teamed up with leading image provider, Unsplash, to give you access to over 550,000 high-resolution images right inside your Enalyzer account – for free. Did you get that? Adding a stunning background image to your survey is as easy as adding a question.

To give you complete control, we have also added the possibility to stretch the images, so they take up the entire screen regardless of the device. Remember, Enalyzer is 100% responsive, which means it adapts to all screen sizes and now so do your images! You can also fix images positions, so even if the respondent has to scroll through a page of questions, your images will be fixed. Finally, you can select the alignment of images as well as tile them or not.

About Unsplash
Unsplash provides a huge library of free, do-whatever-you-want high-resolution photos. Thousands are added every day by a community of over 90,000 photographers and creators. Unsplash is trusted by tons of businesses, probably some of your favorite ones, such as Squarespace, Trello, Slack and Medium.

→ Create a FREE account and start building stunning surveys!

Create engaging online order forms with Enalyzer

Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they…

Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they are an integral part of a satisfactory customer experience. When customers browse your online store and are ready to purchase your goods or services, they should be met with hospitality and be attracted by your products/services, just as they would in a face-to-face interaction.

Calculate prices

If you’re selling more than one product or service then you need a form that can dynamically add up prices as the customer places their order. Enalyzer’s Calculator feature allows you to easily set these calculations up and merge the total score wherever you want. So, when your customer is done placing their order, you can direct them to an end page showing the total amount to be paid.

Brand everything about your form

Your brand should be part of your online order form. Use Enalyzer design features to add background images, change the font, and add images, videos, and even GIFs. If you’re looking for stock images, we’re glad to tell you that we’ve partnered up with Unsplash to bring over half a million high-res photos to use free of cost as your background image.

With Enalyzer, you can use other question types to further engage customers and elevate their experience. For example, display your products with image choice questions. If you allow users to upload their own designs, for example, printing logos on different merchandise, you can use an image upload question that allows them to upload the design they want to be printed.

Take customers down their own paths

Show custom messages depending on customers’ choices. Maybe an item is sold out, instead of removing it from your form, you can create a condition and show them a page informing them of when the item will be available again or ask for their email so you can inform them of its availability. Another option would be to redirect them to a page recommending other items they might be interested in based on their current basket. There are plenty of options!

Get notified when someone places an order

When a customer places an order, you need to be notified immediately. With Enalyzer, you can tag incoming responses and be notified when they come in. How? Let’s take the Business Card order form as an example, you can create a category for every package you provide and enable notifications. When someone places an order, you will be notified by email and are able to see the entire order.

Send invoices instantly

Just as in physical stores, when customers are ready to pay, they want to do it as fast as possible. Therefore after placing an order, they need an invoice immediately – like super fast!

Don’t freak out, Enalyzer, Zapier and 1000+ apps, aka the holy trinity of productivity, has the solution. By connecting your Enalyzer account to another app via Zapier, your customers will receive an invoice instantly after clicking submit my order.

How does it work? With more than 1000 apps, the possibilities are endless but we have a couple of examples.

Webshop apps.

We know what you’re thinking if I have a webshop, why do I need an online order form? Plenty of reasons! For example, in case you don’t accept online payments or you need to contact your customers before the payment, a webshop checkout process might not be convenient. Instead, they can fill out your order form, you can assess their order and continue to the payment process later. With Zapier, you can connect your webshop, e.g. Shopify, to your Enalyzer account, so when customers place an order via your Enalyzer form, Zapier creates an order in Shopify.

 

Invoice apps.

Maybe you have an independent website and use invoice platforms to manage all your invoices. No problem, we can handle that too. If you’re using an invoice app, such as Xero, Invoice Ninja or Wave you can connect them to Enalyzer and achieve the same result. A customer places an order via your Enalyzer form, Zapier creates an invoice in your app – voila!

 

Even simpler.

Have you heard of Webmerge? They automatically generate PDF and Word DOCX documents merged with data from other web services. Create a simple WebMerge template, sync it up with your Enalyzer account via Zapier. And instant invoices!

Need inspiration?

Online order forms are great. Having a tool that can make your online form feel like an online shop is better. To give you a sense of what you can accomplish, we recommend you have a look at Enalyzer’s order form templates.

HAIRDRESSERS APPOINTMENT REQUEST FORM BUSINESS CARD ORDER FORM
This template allows customers to make an online hair appointment. It gives customers the chance to book the time and date of the appointment, the service and the stylist. Enalyzer’s Calculator shows the price to be paid after the appointment at the end of the form.

→ Test template

→ Get template

This template is a great example of a professional looking order form aiming to sell business cards packages with different designs that can be customized with a profile picture and logo. Enalyzer’s Calculator shows the final price of the purchase at the end of the form.

→ Test template

→ Get template

 

→ Learn how to use the Enalyzer Calculator!

 

Optimize your customer journey touchpoints

Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are…

Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are known as touchpoints. Touchpoints are anytime a potential or existing customer comes in contact with your brand, before, during or after their purchase. Touchpoints can include your website, retail stores, and social media. Every single touchpoint presents a valuable opportunity to engage with your customers, listen to what they have to say and use their feedback in order to optimize your customer journey.

The number of touchpoints can be endless but it doesn’t have to feel endless. Actually, by automatizing work processes with Enalyzer and Zapier, you can optimize your entire customer journey and deliver better customer experience. It will also make your job as a marketer easier – what’s not to like?

The perfect combo: Enalyzer + Zapier

You can’t improve your customer journey if you don’t have a holistic idea of how your customers are experiencing your brand at every touchpoint. With Enalyzer, you can collect and analyze customer feedback, helping you know better and make better decisions to improve customer experience.

Zapier is a web automation tool that connects Enalyzer with 1000+ apps. This means you can connect Enalyzer with the apps you use every day to connect with your customers. Use Enalyzer and Zapier to automize your customer touchpoints.

The consumer decision journey

The customer decision journey can help you identify your touchpoints. This is the first step towards ensuring your customers are satisfied every step of the way. To break it down and ensure you don’t miss anything, you can use the 5 stages of the model:

1. Initial consideration: the consumer considers an initial set of brands based on brand perceptions and exposure to recent touch points.

2. Active evaluation: the consumer participates in active evaluation where they add or subtract brands as they evaluate what they want.

3. Brand selection: involves the moment of purchase where the consumer selects a brand.

4. Post-purchase experience: the consumer evaluates their post-purchase experience, the consumer builds expectations base on experience to inform the next decision journey.

5. Loyalty loop: if the post-purchase experience is positive there is a high probability for the consumers to enter the loyalty loop. Once loyalty is achieved, the consumer enters the circular model and goes straight to stage 3 – the moment of purchase.


Did you know?

As with everything else, marketing has developed, advanced and become more complex. One of the strengths of the consumer decision journey is that it tailors to any geographic market that has different kinds of media, internet access, and wide product choice.

 

1. INITIAL CONSIDERATION

Grow your mailing lists

A great way to increase brand awareness is to deliver free content and build a relationship with potential customers. Newsletters and email marketing is a cost-effective way to do this, however, to deliver these you need a way to build and store a contact list. With Enalyzer, you can create a signup form for those interested in your content and have Zapier automatically add them to your email marketing app, such as MailChimp or Sendgrid.

Webinar signup

Webinars are an excellent way to get exposure, deliver quality free content and place your brand as the thought leader in your industry. Create a signup form with Enalyzer, and Zapier can automatically transfer new signups to a webinar app of your choice.

2. ACTIVE EVALUATION

Use feedback to create personalized content

By providing personalized and tailored content, you are letting potential customers know that you have the solutions to their problems and thus enter their evaluation stage. But how? Easy, the second someone enters your mailing list, Zapier sends them your Enalyzer survey. You can report on the feedback continuously and tailor your content to your audience’s interest and behavior.

Evaluate your sales meetings

Feedback from sales meetings will help you identify early warning signs and areas with potential for improvement. By addressing these, you can increase sales while keeping your prospects and leads happy. Use Enalyzer’s Sales Meeting Evaluation template and customize the design to fit your brand. With Zapier, you can automatically transfer the responses to a messaging app or email service in real time!

Optimize your ticketing system

Enalyzer makes it simple to create powerful feedback forms and Zapier can take those responses and send them directly to your ticketing system or email. Now you only have to worry about providing excellent customer support.

3. BRAND SELECTION

Keep your leads in one place

You can create a simple contact form with Enalyzer but instead of creating a database manually, Zapier can automatically store these leads in your preferred CRM system, such as Salesforce or even Google Sheets! Keeping track of potential customers has never been easier.

Make it simple to order online

Make sure that your customers can order online from anywhere by creating an order form with Enalyzer. After setting up this automation, Zapier will automatically create a new order on your webshop, e.g. Shopify or Shipstation.

4. POST-PURCHASE EXPERIENCE

Ask for their post-purchase feedback

It’s important that you understand your customer’s purchase experience in order to improve it and ensure loyalty in the future. Instead of figuring out the best time to send a survey, you can automize this process with Zapier. Create a feedback survey with Enalyzer and Zapier will send your survey after the customer purchase has gone through. To make it even better, you can add a delay step, so customer’s get the survey after they’ve received their purchase.

Track your Net Promoter Score®

The NPS metric is an effective metric to measure customer loyalty. Create an NPS survey using Enalyzer and connect your account with a messaging app via Zapier. This way, you can stay updated in real-time with your customers’ feedback and react immediately. However, don’t forget that with Enalyzer you can track your NPS over time, giving you a holistic idea of your customers’ loyalty development and progression.

5. LOYALTY LOOP

Tweet positive reviews

Once a customer has entered the loyalty loop, they will choose you again and again and even promote your brand to their network. Why not capitalize on that by spreading the good word to Twitter? Create a satisfaction survey with Enalyzer and Zapier will post the positive reviews to Twitter after they’ve been filtered through whatever criteria you define.

Use loyal customer to raise awareness

Social media is powerful but don’t forget about review sites. Create a satisfaction survey with Enalyzer, and Zapier will send your customers an invitation to leave a review on Trustpilot or Feefo. This is an easy way to increase your reviews and improve awareness of your product.

→ Want us to automate everything for you? Get in touch!

Automize your entire HR process and increase engagement with Enalyzer

What if we told you that with Enalyzer’s surveys and reports you can implement and track your employee experience in a…

What if we told you that with Enalyzer’s surveys and reports you can implement and track your employee experience in a cost-effective way? Before we get into it, let’s talk about why it’s important.

Companies with a strong base of loyal customers have one thing in common: highly engaged employees. If your employees are engaged, they will perform at every level, delivering a better product and customer service to your customers. In short: customer experience is a direct result of your employee experience. That’s it, we just thought you should know that our job here is done. Thank you and goodnight!

Just kidding. Employee engagement is becoming increasingly complex and there’s a need for new tools and processes in order to improve it. Unfortunately, there’s sometimes a discrepancy between employee’s wants and needs and HR objectives. Many HR leaders have not made employee experience a priority and even when they do, they do not have the tools available to execute it. To throw salt on the wound, the job isn’t getting any easier. Organizations are quickly switching to team-based structures, making the employee experience more important but also more complex for HR to monitor and improve.

Sounds complicated but it is far from impossible. Actually, by connecting Enalyzer with the multitude of tools available today, you can create an engaging environment for everyone.

Meet your new allies: Enalyzer and Zapier

Introducing the perfect combo: Enalyzer, Zapier, and 1000+ apps. Enalyzer is an excellent tool for collecting and analyzing data, helping you know better and make better decisions. Your employee experience should meet your employees’ wants and needs and you can’t do that without collecting and analyzing their feedback.

Zapier is a web automation tool that connects Enalyzer with 1000+ apps. This means you can connect Enalyzer with the apps you and your employees use every day and automize everything. Win meet win.

The employee lifecycle

The employee lifecycle (ELC) is one of the most used HR models and can be used to identify the different stages in an employee’s career to help guide management. The stages are attraction, recruitment, onboarding, development, retention, and separation.


Disclaimer

The ELC does not equal employee experience, but rather is part of it. So use it as a template to assess key touchpoints, but always remember that employee experience is the responsibility of leaders and it is always present.

Now that you are equipped with your new powerful allies, you can optimize and automate almost everything about the cycle, making your life and those of your employee’s easier. We’ve broken down the different stages of the ELC and given you some examples for you to get started right away. These are just a few examples of the millions of combinations you can make with Enalyzer, so if you’re app isn’t there, simply head over to Zapier to find more!

 

RECRUITMENT

Optimize the application and hiring process

When it comes to recruitment there are two groups you need to think about, employees in charge of the recruiting process and the new recruits. Did you know that on average, 250 resumes are sent for a corporate application? With Enalyzer, you can have applicants upload their resumes to your survey and have it all in one place. With Zapier, you can transfer their applications to a project management app and use your time selecting the right person for the job. For example, by transferring your applications from Enalyzer to Trello via Zapier, you can create an easy-to-use recruitment board as seen below.

Plan for future recruitment

We’ve all been there, there’s a great applicant but they’re not fit for the position and you make a mental note to write to them once a new position opens… but it never happens. Instead, collect all the emails addresses with Enalyzer and automatically add them to a mailing list using Zapier. Once a new position opens, let them know!

Start off on the right foot

Give them a warm welcome. Enalyzer is more than surveys, you can easily make an interactive welcome message that thanks to Zapier can be automatically sent to new hires once they’re added to your HR administration app.

ONBOARDING

Make introductions less awkward

Employee onboarding should always be a focus, the faster you get them up to speed the quicker they can be a productive member of your organization. Plus, if you don’t have a plan for onboarding, you risk losing new employees. Remember: effective onboarding saves money and builds loyalty.

It’s your first day and you get introduced to the entire office and somehow you’re not only supposed to remember their names and faces but also what they do… no pressure. Collect information from everyone at the office with a quick Enalyzer survey and transfer the information with Zapier to create a company directory that will massively reduce the awkward “what was her name again?” situations. With 76% of new hires feeling socialization is most important, this smart integration can easily increase engagement.

Check the pulse of new hires

How do you know if your onboarding program is working? By asking your employees. Create a pulse survey on the onboarding processes that you can send to new hires, do this at frequent intervals using this Zap, e.g. once every two weeks or once a month. Analyze your results and improve your program using Enalyzer’s reporting tool. Remember to also have face-to-face meetings with them based on the feedback they’ve provided.

 

DEVELOPMENT

Assess your team’s development

Showing your employees that you care and encourage their development can do wonders for their engagement and productivity since it boosts morale while gives them the tools to deliver. Enalyzer makes it easy to assess your team’s knowledge. By sending regular test surveys, you can analyze the data in Enalyzer and identify trends of areas that need improving. With Zapier, you can get an overview of their answers via email or a messaging app and keep a well-organized overview.

RETENTION

Constant feedback through pulse surveys

Losing an employee is bad for business. Research consistently finds that employee retention is the key to maintaining know-how and increasing morale, customer satisfaction, and sales. Constantly measure morale and ask for employee feedback, since they need to know that not because they’re not new anymore they’re not appreciated. Build a pulse survey and analyze the feedback using Enalyzer. Zapier makes it easy to send pulse surveys regularly. Remember that retention needs action, so always follow-up!

 

SEPARATION

Ask why

Employees leave and you have to accept that, but don’t let their knowledge leave with them. They may leave for a multitude of reasons, lack of advancement options, mismanagement, and general job dissatisfaction. Exit surveys give you the feedback you need to ensure current, valuable employees don’t leave. Use this Zap to send automatic exit surveys to those employees that are leaving the company. Use Enalyzer to analyze all the feedback you get and optimize the experience for current employees.

 

ATTRACTION

Attraction is known as the first stage of the ELC, which is silly because the model is a circular process and not a linear one… but I digress. The attraction stage refers to the power your brand has to, funny enough, attract people. It doesn’t matter how great your product or service is, if you can’t attract talent you will fail over time. The attraction stage takes place all the time since it refers to your employer brand, which is being perceived as a great workplace by everyone, current and former employees, stakeholders, your neighbor – you get the picture.

Implementing some, if not all, the aforementioned processes will contribute to your company’s employer brand. It will send an image to those inside and outside your company that you care for employees and their well-being. For example, if someone doesn’t get hired while you’re recruiting but gets a sense that her application was treated properly and professionally and even gets a email with open positions in the future, she will attach good feelings and opinions to your company.

→ Automate everything with Enalyzer and Zapier

The evolution of employee experience

Generally, HR departments focus on issues such as engagement, career development, rewards, etc. separately. These programs have their own set of tools for measuring, monitoring and assessing. However, these different factors are all part of a bigger concept – employee experience. Employee experience sees all aspects of the employee’s satisfaction, engagement and wellness as being interconnected. But how did we get here?

As with everything, the business world evolves and changes. Today, we are seeing a shift from organizational priorities towards a people-centric approach that puts emphasis on experiences. Decades ago, the relationship between employer and employee was straightforward. Employers needed employees and employees had bills to pay and certain skills to offer. Therefore, the focus was on functionality – the employee needed the adequate tools to carry out her work. Bringing up “out there” ideas such as flexible working arrangements would’ve gotten you laughed out the door. Don’t take our word for it, ask your grandparents.

Employers moved on to focus on productivity, however, once technology came into the picture and started optimizing productivity, employers now found themselves focusing on engagement. This shift made the relationship between employer and employee a two-way street, and employers found themselves emphasizing on what the organizations could do for employers.

Which brings up to today, where the buzz word is employee experience. Employees are unable to compartmentalize their experiences and therefore, their experience with your organization entails everything from culture to physical environments.

→ Want us to automate everything for you? Get in touch!

 

It’s all about first impressions: the importance of email copywriting

Looks don’t matter? Try again. First impressions are crucial at job interviews, first dates, meeting the in-laws and when inviting…

Looks don’t matter? Try again. First impressions are crucial at job interviews, first dates, meeting the in-laws and when inviting people to answer your survey.

Looks are not the only thing that matters, true, however, all the time you’ve spent crafting your survey invitation and reminder won’t matter if your invitation doesn’t grab people’s attention. Plus, you have crafted a visual identity for your brand that should shine through in everything you produce, including your survey invitations and reminders.

Wait… does that involve some sort of knowledge in HTML?

Nope, at least not with Enalyzer. We decided to make it as simple as possible for you, without compromising on your ability to make your brand shine. You can easily add your brand’s colors, fonts, and logos for a professional and enticing eye-catching design. This goes for survey invitations and reminders.

As with everything, your invitations and reminders are 100% responsive so your respondents can be wowed regardless of the device they are using. Last but not least, instead of creating new designs from scratch every time you send out a survey, you can reuse your messages.

Pro tip

Include your survey into a workspace and your teammates will have access to its invitation and reminder messages.

→ Create a FREE account and get started today

Schedule your entire survey

With surveys, timing is everything. Poorly scheduled surveys can lead to a low response rate and render your hard work irrelevant…

With surveys, timing is everything. Poorly scheduled surveys can lead to a low response rate and render your hard work irrelevant so it’s important that you create a timeline for when your survey opens/closes, as well as when to send survey invitations and reminders. Woah – sounds time-consuming, but what if we told you that all of this can be done automatically? With Enalyzer, you can schedule everything and the setup will only take 2 minutes.

Timing is everything

But let’s not get ahead of ourselves, before setting everything up, you need to create a timeline. It’s important that you consider the time when your target group checks their email AND have time to answer your survey. The longer your survey invitation sits in their inbox, the lower the chances are for an answer. Nowadays, thanks to smartphones, people are notified of their incoming emails all the time so you need to think of your respondents’ availability.

Remember to remind

We’ve praised reminders before because they are an effective way of boosting your response rate. Yes, even a well-scheduled survey needs reminders. Reminders are not meant to convince those who don’t want to participate in your survey, but rather to give those people who forgot the chance to participate. Therefore, timing also applies to your reminders.

It wouldn’t make sense to send your reminders the same day of the week as your survey invitations. Humans are creatures of habit so if many of your respondents were too busy to answer on a Wednesday, they will most likely be busy again the following Wednesday. Instead, consider sending your reminder another day of the week.

Pro tip

We recommend you send two reminders, one halfway through the survey process and one a couple of days before the survey ends.

Make your life easier

Now that you have a schedule for your surveys and reminders, you are finally ready to send out your survey. With Enalyzer, you can easily and quickly schedule…

In other words, once you’ve set all of this up, you just have to create your report, sit back and watch your results come in.

→ Create a FREE account and get started today

Transfer your data across applications with Enalyzer and Zapier

Your greatest resource is your time. Why not use it efficiently? We’ve partnered up with Zapier so you can connect your…

Your greatest resource is your time. Why not use it efficiently? We’ve partnered up with Zapier so you can connect your Enalyzer account with more than 750 apps and automize all your work processes. You can now save time and worry about making better decisions. You can get notified instantly once someone answers your survey, send automatic surveys to paying customers or add new survey respondents to your CRM.

Zapier is a web automation tool that moves data between applications by using Triggers and Actions. The combination of a Trigger and an Action creates a workflow, called Zaps. Through these Zaps, Zapier watches your apps for new data and kicks off Actions based on the Triggers that you set.

Enalyzer and Zapier

Trigger

New Respondent Completed: Triggers when a respondent completes your survey

Action

Create Respondent: Creates a new respondent and sends out an email invitation

Learn more about Zaps, Triggers, and Actions

Real-time and faster feedback

Enalyzer makes collecting feedback simple, while Zapier ensures the feedback can quickly be put to use. Integrate Enalyzer with Slack, Google Sheets, Gmail, and the like to receive your customer’s feedback straight away. This allows you to react faster to critical customers.

Engage your audience

Engaging your audience is important and you can do this in several ways, such as feedback surveys and webinars. Instead of doing all this tedious work manually, connect Enalyzer with MailChimp or another email service app via Zapier and let the software handle it. Now you can use your time to understand your subscribers and creating relevant content for them. Or go ahead and use the Enalyzer-GoToWebinar integration to automatically add your respondents as webinar registrants.

Work smarter and optimize processes

Online surveys can be used for more than research. By integrating Enalyzer with project management apps like Trello and Asana, you can optimize collaboration within and across departments. For example, set up a survey where you can insert project details, such as project type, deadline, budget and employee responsible, into your Enalyzer survey and Zapier can add this as a card on Trello or a task in Asana.

Zap. Analyze. Repeat.

Whether you just made a sale on Shopify or you’ve added a new contact to your Google Sheets database, Zapier integrations make follow-up surveys easier and faster. While data is being transferred, you can spend your time analyzing your data as it comes in – all with Enalyzer’s real-time updated reports.

How to automate Enalyzer with Zapier?

 Create an Enalyzer account

 Create a Zapier account

Try some of our Zap templates

Check out Zapier’s help docs for details on connecting your Enalyzer account and setting up your first Zap

Or log into Zapier and build your own workflow with Enalyzer and Zapier

 Automate everything!

The ultimate guide to survey incentives

Traditionally, incentives are given when trying to survey “non-responders”, aka people that don’t answer surveys, such as doctors. I mean,…

Traditionally, incentives are given when trying to survey “non-responders”, aka people that don’t answer surveys, such as doctors. I mean, they’re busy – like really busy – and your survey just doesn’t seem to be worth their while, unless they get something in return. By providing an incentive, you’re giving them a reason to find time in their (very busy) schedule to complete your survey.

Rule of thumb: If people have emotional ties to your product, service, or whatever you’re surveying on, they’ll share their feedback. If not, you’ll likely need an incentive to get the highest response rate.

Survey incentives can increase your response rate but they can also attract the wrong respondents or eat up your budget. There are several factors to consider when choosing an incentive and we’ve listed them for you. Thank us later.

Did you know?

According to a study, respondents who are offered cash incentives are more likely to complete your survey and they feel obligated to take their time to give you their feedback

Budget

Always start by look at your budget. It will determine the type of incentive and whether it will be promised or prepaid (more on that later). For example, instead of giving all your respondents two movie tickets, you can make a lottery where only three receive two movie tickets plus popcorn and refreshments.

Who gets your incentive

There are three methods; you can give the incentive to everyone, the first respondents, or do a lottery system.

A lottery system is simple and you’ve probably seen it before. It’s when respondents automatically enter a draw to win something before or after answering the survey. Items could be anything from a gift card to an iPad.

Anonymity

Not all surveys are anonymous but those that are, should remain that way – incentive or not. We recommend you redirect respondents to another survey once they’ve submitted their answers, where they can provide their contact information. This way you can’t link their responses to their personal information.

Your target audience

Remember that you’re offering incentives to increase your response rate, therefore whatever incentive you choose has to resonate with your target audience. You want to offer items that are valuable and easily accessible.

Let’s say that you’re conducting a satisfaction survey for your training courses. To increase the response rate, you decide to give one lucky winner a free spot for the next course. You might risk only encouraging those who enjoyed the course and would really like to participate in the next one, while those who are not interested will not share their opinion with you. Instead, you could provide free technical support, since anyone can benefit from this regardless of his or her attitude towards the course.

It’s vital that you think about the value the incentive generates for your target audience because choosing the wrong incentive might give you a biased group of respondents and thus unusable data or it might not increase your response rate at all.

Types of incentives

Incentives can be broadly divided into two groups: monetary and non-monetary. Monetary incentives are, you guessed it, money and it can come in the form of cash, checks, gift cards, and vouchers. Non-monetary incentives have value but it is not money, such as a T-shirt or notebook, or a charity donation in the respondent’s name.

To help you navigate the world of incentives, here are some ideas:

Cash
This is one of the most common and successful types of incentives. Research shows that cold, hard cash boost rates more than other incentives. Keep in mind that cash is not always practical when it comes to online surveys.

Value and worth are different things; different amounts can have the same value to different people. Let’s say your target population is lawyers, the cash amount should be higher than if the audience was students. Why? Because lawyers are busier than students, therefore the amount needs to be high enough to make taking your survey worth their while. Students, on the other hand, can find the same value with a lower amount.

Free sample or discount
While cash yields the best results, free samples and discounts could be enough for your survey. Consider offering a discount on their next purchase or a free sample of a new product.

Donation to a charity
Pick a charity that aligns with your company’s values and gives respondents the chance to donate to it. Just make sure you clearly communicate the amount you’re giving per completed survey. Apart from benefiting others, you’re also creating positive connotations with your brand.

Giveaways
This could be anything, cups, jackets, pens or key chains. Another option is gift cards and vouchers to online stores, e.g. Amazon. Online items are easier to redeem since online shops are not bound to a geographic location. Giveaways give you a chance to send some branded merch with your company’s logo.

Promised vs. prepaid incentives

Research shows that prepaid incentives, which is when you provide the incentive before the survey is completed, are most effective at increasing response rates. However, this method is more expensive and harder to implement for online surveys since you are rewarding everyone before they take the survey. Conversely, promised incentives are easier since you don’t have to reward everyone and those you do reward have completed your survey.

Did you know?

Research shows that prepaid incentives yield higher response rates than promised incentives.

Quality Control

Sharing your survey on social media or any public platform gives you access to more respondents than other methods. But you have to make sure your incentive is going to the right people.

Use disqualifying questions to eliminate respondents who don’t meet your criteria. For example, if your survey seeks to find out attitudes about a podcast, make sure they have listened to it by asking “Have you listened to the Revisionist History podcast?” If they answer no, set up a condition that redirects them to an end page thanking them for their willingness to participate in your survey but unfortunately, they don’t fit the adequate target group. Also, tell them to get on it – it’s brilliant!

Recap

 Budget

 Who gets your incentive

 Anonymity

 Target audience

 Prepaid or promised

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Quality control

3 guidelines for survey invitations to increase response rates

You’ve invited 500 respondents by email to your survey. So far, only 17 people have opened your survey – and…

You’ve invited 500 respondents by email to your survey. So far, only 17 people have opened your survey – and only 12 people have completed your survey, not even a measly 3% of your target group. You keep hitting ‘Refresh’ on your browser, hoping to collect more data from respondents – but as the days pass, you lose all hope. Does this sound familiar to you?

What you’re experiencing is a question all survey managers struggle with – “How do I get people to open my survey invitations?” In today’s day and age, users are overwhelmed with surveys, from their local coffee shop to workplace reviews. This means respondents are experiencing survey fatigue – before they’ve even opened your survey!

Let’s be honest, nobody wants to open unsolicited emails. Your respondents value their time – and you value their opinion. As the creator of a survey, you’re asking respondents for a transaction, where the burden of the cost lies with them, often with little apparent reward.

Understanding this dynamic is critical when trying to convince users to answer your survey. So how do you break through? How do you get respondents to click on an email they might not have opened otherwise, and how do you convince them to open your survey? Keep reading.

1. Personalize

The importance of sender and subject line are often overlooked when writing survey invitations, with deadly consequences. According to a recent study, 33% of email recipients decide whether or not to open an email based on subject line alone. This means getting this one line of text right is absolutely essential for getting your foot in the door.

According to Adestra July 2012 Report, open-rate of email increases by over 22% with personalized subject lines and over 90% of marketers say they don’t spend enough time on subject lines. This is good news! It means that a personal, interesting subject line will outcompete most other emails your respondents are receiving.

Did you know?

Phrase your subject as a question. For example, instead of Answer our Customer Satisfaction Survey, try: Leonora, have you ever felt let down by Pure Digital? You can easily merge in the name of your respondent and company with Enalyzer’s merge field function.

It is also important to think of the sender name and the sender email. Over 43% of email recipients will mark messages as spam based on the ‘from’ address and sender name.

2. Inform

You need to tell your respondents what your survey is all about. I mean, it’s just good manners. Respondents are far more likely to answer if they know beforehand, what they are getting themselves into. So we’ve made a little checklist of information that is shown to increase response rates:

  • What is the purpose of the research
  • How will their feedback be used
  • Any privacy protections and anonymity settings
  • Length of the survey (in minutes and number of questions)
  • A contact person

Did you know?

CSS-heavy emails often get labeled as “Promotion” in tabbed inboxes like Gmail. Sending a plain text survey invitation may increase your response rates by over 200% to users using Gmail according to one study.

3. Motivate

This boils down to our last guideline: motivate your respondents. Because even after they’ve been greeted personally and informed about why you need their responses, they still don’t know why they should care. This is why you must motivate them.

  • Invoke reciprocity (Be nice and give them gifts)
  • Use incentives (Bribe them with rewards)
  • Publish your results (Make them curious)
  • Follow up with reminders

Did you know?

Timing is key. 2-5pm is when most emails are opened and 10pm-9am is the worst time to send emails.

6 things to consider for better feedback forms

As we all know, customer feedback is essential to improving your product and to understand your users. However, every day,…

As we all know, customer feedback is essential to improving your product and to understand your users. However, every day, organizations struggle to collect valuable feedback, that’s why we want to talk about feedback forms.

Feedback forms, when done correctly, are an excellent tool to understand user experience. They’re easy to digest and fill in, which also makes them easy to build and design. Here are 6 things to considering when designing and distributing a feedback form.

→ Check out a simple feedback form

1. Images are powerful feedback

Allowing respondents to upload screenshots straight from their mobiles, tablets, and desktops is a need to have. Not only will it be easier for them to explain themselves but you will also understand their feedback better. With Enalyzer, you’ll get an easy-to-understand overview of the uploaded images in your reports and raw data files.

2. Don’t force them to provide information

If someone is giving you feedback, they should provide you with all the relevant information, right? Yes, but the one deciding what qualifies as “relevant” information is the customer. Remember they’re using their time to help you out, in other words, they’re doing you a favor. If they don’t want to answer all your questions or simply don’t have the time, don’t force them. Nevertheless, if you need more information from them, just contact them and ask, this approach is better and will guarantee a higher response rate.

3. Ensure it works on all devices

Your users can come across your brand anywhere, which means they might be on their phone or tablet. Make your form accessible to them by ensuring its responsive and it resizes to any device it’s viewed on. Enalyzer is 100% responsive, not only for your respondents but for you as the survey administrator and whoever you share your report with, so you and your team can keep up with your feedback anytime and anywhere.

4. Update your form

Your product, service and/or website will always be developing and moving forward, so make sure your form adapts to these changes. Every once in a while, make sure that what you’re asking is still relevant and will provide you with an understanding of your user’s experience.

5. Less will give you more

Users that are going to report a bug, feature request or just general feedback don’t want to use too much time. They’re willing to share their experience with you but it has to be easy. Cluttered forms will turn people away since they look time-consuming, which makes everything worse if the user is filing a bug report. So what do you do? Keep it simple, uncluttered and easy on the eye – this goes for the design and content – and watch the feedback tick in!

6. Location, location, location

Feedback forms are like real estate, location is all that matters. Well, not exactly, but you get where we’re going with this one. Users are not going to spend their time trying to find your form, so make sure it’s in logical places within your app and website.

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Unleash the power of your Net Promoter Score® with time series

Net Promoter Score®, we’ve talked about it before, and you know what? We’re doing again! Why? Because NPS, when used…

Net Promoter Score®, we’ve talked about it before, and you know what? We’re doing again! Why? Because NPS, when used right, is a powerful tool for any business and organization. But first, let’s recap.

What is it? NPS is a metric developed in 1993 by Fred Reichheld as a way to measure customer loyalty.

How does it work? NPS is based on a single and simple question: “How likely is it that you would recommend this [company/product/service] to a friend or colleague?” However, we recommend you add an open answer question. This way you allow respondents to elaborate on whatever score they’ve given you and it helps you take action!

How is the score calculated? The NPS ranges from -100 to 100 and it can be seen as a report card for your company, product or service, grading the overall customer experience. Respondents are segmented into three groups according to the rating they gave:

Promoters (score 9 – 10) are loyal and will recommend you to their networks. They are your ambassadors and are therefore more likely to remain customers and increase their purchases over time.

Passives (score 7 – 8) are satisfied for now but your company, product and/or service didn’t leave a lasting or permanent impact. They won’t vouch for you but may mention you within the right context.

Detractors (score 0- 6) are not happy! They will actively spread negative word-of-mouth and tend to be louder (and scarier) than promoters.

What does the score mean?

We find that people often wonder what their score means and how to deal with it. Well, the NPS is the percentage of promoters minus the percentage of detractors, therefore a positive score means you have more promoters than detractors and vice versa. To increase your NPS, you have to boost the percentage of Promoters by reducing Passives and Detractors. This gives you a straightforward metric that you can share with your employees and use as a motivation tool to provide the best customer experience possible.

Nevertheless, if you want to turn your insights into action you should start digging deeper into your NPS. The real value of your NPS is revealed when you start tracking it over time, therefore it’s imperative that you send out NPS surveys after critical touch points, allowing you to identify trends and figuring out what works and what doesn’t.

Identify trends

The trend of your NPS is more important than the score itself. Customer attitudes change constantly and they may depend on various factors, you want to be able to understand and identify NPS trends and make strategies accordingly. For example, a healthy trend would be to see an increase in Promoters among those customers that have been with you the longest. If this is not the case, you might be running the risk of losing long-term customers, meaning that you need to pay close attention to the open-ended feedback and identify the factors that are causing this trend.

Pro tip: Send your NPS survey immediately after the customer has been in contact with your company, product or service. For example, right after customer support solves their query.

Quantify effects of changes to your product or service

By tracking your NPS over time, you can quantify whether changes you make to your product or service affect the customer experience. This enables you to figure out what works and what doesn’t and allows you to address concerns immediately. For example, if your customers are experiencing bugs related to a recent feature release, this might reflect negatively on your customer’s support NPS. Tracking your NPS will reflect this and show that the problem is not necessarily related to your support agents but to the unexpected bugs. Consequently, your strategy will be focused on improving feature releases instead of wasting resources in adding support agents.

With Enalyzer, you can use time series charts to track your NPS over time and get a clear overview of your customer segments. Enalyzer reports show real-time updated data, allowing you to act immediately to your customer’s feedback and therefore improve the customer experience you provide.

→ Start tracking!

Find your respondents

After putting time and effort into creating a great survey, we find surveyors asking, “where do I find people to…

After putting time and effort into creating a great survey, we find surveyors asking, “where do I find people to take my survey?”

Today, there are multiple ways to reach your respondents, however, this doesn’t mean they’re all applicable to your survey. For example, your customer service feedback survey should be sent to customers that interact with your customer support. Therefore, the best way to reach them will most likely be sending a follow-up email after customer support has solved their query. That’s why you should start by identifying your target audience and then figuring out the best collection method(s) to reach them.

But don’t worry, we’re not leaving you alone on this one. Here are some collection methods we recommend:

Email
If you have an existing list of contacts that have agreed to receive emails from you, e.g. newsletter list, then you can send your survey to them. Email as a collection method is often used for employee and customer surveys and it’s a great way to add existing background variables, such as department and industry, for a better report.
Social media
You can share your survey to Twitter, Facebook, LinkedIn, Google+, or any other social platform that your audience uses. As a bonus, Enalyzer allows you to add social media icons to your survey so your respondents can share your survey with their networks. To weed out respondents outside of your targeting audience, add screening questions to your survey. For example, if your survey seeks to find out attitudes about trust in politicians among voters, make sure that your respondents are 18 years old by adding a question: “How old are you?” If the respondent is 17 or younger, set up a condition so that the respondent is directed to an end page thanking them for their willingness to participate in your survey but unfortunately, they don’t fit the adequate target group.
In-Person
Sometimes you have to go to where your respondents are, for example, if you’re conducting a survey about your hair salon and its facilities, it might be a good idea to ask people as they’re leaving. Set up a tablet in your store to make it easier for your respondents.
Panel
Panel companies can match your survey with online respondents for a fee. There are plenty of online survey panel companies out there, all you have to do is find one that specializes in what you’re looking for, describe your project to them and they’ll find a solution that fits your needs. If you’re interested in this, you’re welcome to contact one of our consultants and hear more. They can do the whole survey for you or you can create your own survey and they will match you with the right panel.

Collection methods are not mutually exclusive, which means you can, and should, combine the necessary methods that will help you reach your target audience. Whatever you decide, remember that it all starts with your target audience.

→ Create a free account and try it yourself!

Quiz Better

Quizzes are meant to test a person’s knowledge in a quick way and they can be formal or informal. The…

Quizzes are meant to test a person’s knowledge in a quick way and they can be formal or informal. The internet is full of entertainment quizzes that question people’s knowledge of pop culture or political awareness. Quizzes, however, can also be used in formal settings, e.g. pop quizzes in US schools. Quiz results are often graded and shared with the respondent a while after they’ve taken the quiz.

But what if your respondents could see the results when they reach the end of your quiz? This will transform your quiz into an interactive experience and can serve as an incentive for people to answer and reshare your quiz.

Example

→ Check it out!

To say goodbye to 2016 and hello to 2017, we launched a New Year’s quiz where we tested people’s knowledge of some of the things that occurred in 2016.

As soon as respondents finished the quiz, they were redirected to a report showing the correct answers and how people had answered. This allowed respondents to test their own knowledge and measure it against others.

A quiz like this can be made more interactive by, for example, adding some demographic questions such as age. This will allow you to compare results based on respondents’ age and inciting a bit of competition.

→ Create a free account and try it yourself!

Fun fact

The word ‘quiz’ is only 250 years old, give or take, and it has had several meanings. In 1782  Fanny Burney used the word to refer to ‘an odd or eccentric person’. Also, around 1790, ‘quiz’ was the name for a toy. Today’s use of them term refers to ‘a test of knowledge’, this meaning emerged in the mid-19th century and the origin is hard to account for.

Making better estimates: how to deal with sample uncertainty

Every measurement is subject to some uncertainty but sometimes researchers tend to forget this. A common mistake researchers usually make…

Every measurement is subject to some uncertainty but sometimes researchers tend to forget this. A common mistake researchers usually make when interpreting results is ignoring the uncertainty of samples, which leads to decisions based on wrong data interpretations. To make sure we’re all on the same page, let’s start with the basics.

What are samples and what do we use them for?

Market researchers and analysts are usually interested in obtaining knowledge from a certain population, e.g. all employees in an organization. Getting data from the entire population would be ideal, however, this might be impossible to obtain for various reasons, the most common ones being time and money. Instead, researchers use a sample of that specific population. The common approach is to run statistics on the specific sample and use the results as “estimates” for the entire population.

Now that we got that covered, let’s move on to an example

Pure Digital is a marketing agency and they have a customer base of 10.000 customers. They want their customers to rate their satisfaction of the marketing services Pure Digital provides. To do so, they create a one question survey and send it to a subset of 300 customers on a yearly basis.

→ Check it out 

Based on the data collected from these 300 customers, Pure Digital calculates an average satisfaction score for each year:

Here’s where the common mistake happens. Researchers and analysts tend to look at the above and conclude that customer satisfaction is deteriorating. But is it? No, it’s not.

The problem

This conclusion is based on the assumption that 3.8 in the sample represents 3.8 in the total population (and in the previous years, the same is true for the average satisfaction of 4.2). This is not correct! If a different sample had been taken, the average satisfaction might have been the same or entirely different. In the above example, Pure Digital got, entirely by chance, some more or less dissatisfied customers into the sample that influenced the average rating. Thus, concluding that the satisfaction score, based on the sample, is a good indication of how satisfied the 300 customers are. What the market researcher didn’t do, is take into account the inherent uncertainty with regard to the satisfaction scores.

The consequences

If you don’t consider this uncertainty, you might end up overreacting or under-reacting. For example, let’s assume that all 10.000 customers are satisfied on average at 4.2 (while the sample tells us 3.8). What would the conclusion then be? Well, here, we mistakenly conclude that our company is not performing successfully when in fact we are doing well. However, if all customers have an average satisfaction level of 3.6 (and the sample still says 3.8) then we might think that we’re not doing as bad as we actually are.

In short, if we assume that a statistic such as an average from a sample is the same in the total population, we make mistakes. Mistakes that can potentially be costly and time-consuming.

The solution

In statistics, the average of a sample would be referred to as a point estimate. A point estimate by itself might be a good start but it doesn’t provide any information about how “good” this estimate is – it doesn’t take into account the uncertainty.

To get an idea of the error that we might have because we have a sample and not the total population, we can use confidence intervals, aka, range estimates. Contrary to point estimates, a range estimate provides a whole range of potential population estimates that are likely to be true.

The correct interpretation of data

For the example above, instead of assuming that the 3.8 average of the sample can be generalized to the total population, Pure Digital should compute the confidence interval and base their decision-making on a statement that says “we can be 95% confident that the true population average ranges between 3.8 and 4.2.

We started with a simple point estimate (satisfaction of all customers is 3.8) to a range estimate (it is quite likely – 95% – that satisfaction ranges between 3.8 and 4.2). The difference here is vital because it directly affects decisions. In this case, we could conclude that the difference between 4.2 and the quite likely 4.0 of this year is not big enough for Pure Digital to engage into redesigning the marketing services they offer.

In conclusion, by taking random samples and computing range estimates instead of point estimates, we acknowledge that our estimate of the population is to some degree uncertain and we are better equipped to avoid costly under- or overreactions.

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6+ ways to enalyze

1. Improve customer relationships Whether it’s friends or customers, relationships are important and they need work and attention, but who…

1. Improve customer relationships
Whether it’s friends or customers, relationships are important and they need work and attention, but who said it has to be hard? That’s a rhetorical question since apparently everyone thinks it’s hard. Well, we don’t think so and that’s why our experts created the customer loyalty template. It’ll help you understand your customers’ experience with your organization and allow you to identify where you need to work harder and where you’re succeeding.

2. Ask customers why they left
Nobody likes rejection but it happens. We understand the urge to grab a glass of wine and sulk the day away after losing a customer. As appealing as that sounds, we have a more productive option; ask the customer why they left. Use their feedback to make improvements for your current and future customers. You can quickly get started with our customer exit template and when you’re done, reward yourself with a glass of wine.

3. Take care of employees
As employers, you want to make sure your employees are happy, motivated and engaged but let’s face it, people would rather share pictures of their recent trip to Bali with the world than their honest opinion with their bosses. So, what can you do? We already talked about this, but the gist is that we recommend anonymous surveys to gather honest employee feedback. You can use our employee engagement template, it’ll only take a few clicks!

6-ways-to-enalyze

4. Listen to work newbies
Starting a new job can be scary and daunting, maybe even slightly awkward. That’s why employers should do whatever they can to ensure new employees are properly and professionally welcomed to the organization. However, have you considered the fact that we all have blind spots and you could be overlooking something? Instead of wondering what it could be, you can ask the new employees! We recommend our employee entry templates that focus on the first 30 and the first 100 days of the new job.

5. Plan your next party
All work and no play makes for a boring life, isn’t that how the line goes? It’s important to blow off some steam once in a while. With that in mind, we refuse the idea that party planning should feel like work, which led us to create two templates for you; event planning and summer party. Combine them or use them individually, they’ll cover RSVP, dietary preferences, who brings what, and loads more.

6. Put hypotheses to the test
Surveys are a great way to test hypotheses about attitudes and behaviors in regards to anything; education, markets, politics, you name it! When used correctly, online surveys can be a powerful tool for academic research. You might not need them since research is topic specific, nevertheless, our experts did the reading for you and created several survey templates based on academic articles on branding, service quality, product design and more!

+ Don’t limit yourself
The Enalyzer research team has created more templates just for you and no matter the template you choose, you can use it as is or customize it to fit your needs. We also invite you to create your own survey from scratch and believe it or not, you can share your survey as a template to your friends!

Happy enalyzing!