To get relevant insights from your survey, your questions need to directly address your survey’s goals and objectives. But how do we turn survey objectives into survey questions?
Today, we are going to break down survey objectives into themes and sub-themes that will make up our survey questions. Interested? Keep reading.
- “Assess the Enalyzer’s staff attitudes towards this year’s summer party”
- “Assess the employees’ satisfaction with this year’s summer party”
- “Explore employees’ opinions on the different aspects of the party to see if there is room for improvement”
Let’s start by identifying the themes and sub-themes each objective contains. Themes and sub-themes are the specific things you wish to learn and they will make up your survey questions.
Once you got your themes and sub-themes in order, start writing your questions. The table below is a simple example of how themes and sub-themes can be converted into questions:
But this is just the beginning! Survey question writing is a science in and of itself. Questions should be clear, unique, neutral, balanced, and more.
Start by identifying themes and sub-themes and come back next week! We will be going through the art of writing good survey questions.
Fun fact: The summer party was a success!