Surveys seem simple, you ask a question, get an answer, and make a decision based on the data collected. What if I told you it’s not as easy as it looks? Asking the wrong questions can lead to bad decisions.

That’s why it is important to know the basics of survey science. During the following weeks, we’ll bring you a series of articles on everything you need to know about survey design.

Where to start?

Preparation is crucial. Before you start writing questions down, you have to think about the purpose of the survey, its objectives and goals.

If possible involve the study’s stakeholders in the preparation stage. They can provide the study with greater insight and make it more relevant to your audience, which will lead to a high response rate.

One size does not always fit all

One-size-fits-all surveys are rarely the optimal solution, especially for surveys that are targeting large audiences. For example, an employee satisfaction survey should be tailored to the whole organization and to its respective departments, since there might be notable differences between their frameworks and conditions.

General Tips

• 15 minutes

Take it from us, people start leaving the survey without completing it, so make it easier for your respondents and yourself and stick to the 15 minute mark.

• Relevant, easy and inviting

Irrelevant and complicated surveys cause frustration and irritation. Respondents should use their time answering the survey, not trying to understand it.

• Pilot test

What are friends for, if not to pilot test your surveys? Exactly! So, before launching your survey, show it to a friend and ask for feedback.