Survey tips

Raising the Bar in Survey Design with Enalyzer’s AI Surveys

Creating a compelling survey demands precision—each question and corresponding response option must be meticulously aligned with the survey’s overall purpose,…

Creating a compelling survey demands precision—each question and corresponding response option must be meticulously aligned with the survey’s overall purpose, research questions, and hypotheses. Done well, this process will offer a robust survey that provides valuable insights. On the other hand, a poorly constructed survey will fall short in delivering useful data. Imagine, then, if you had someone—or something—guiding you through this intricate maze, almost like holding your hand through each decisive turn. Enter Enalyzer’s new AI assistant, powered by OpenAI, designed to guide you through the survey design process.

📣 Upcoming Webinar: Unlock the Full Potential of Enalyzer’s AI Assistant

Excited about what our AI assistant can do for your survey design process? Join us in our exclusive webinar, ‘Design and Build Surveys Effectively with Enalyzer’s AI Assistant.’ Hosted by Henrik Nielsen, our Head of Research, this session will be a deep dive into leveraging the AI assistant for effective surveys. Reserve your seat now and transform the way you design surveys.

Join the webinar in English:

Join the webinar in Danish:

At Enalyzer, our mission is to empower everyone to create impactful surveys that drive organizational improvement. We recognize that not everyone has the expertise to design an effective survey. Inexperience often leads to overlooked aspects, jeopardizing data quality. That’s where our AI assistant steps in, offering tailored guidance at each step, making the process less daunting and far more effective.

The Intersection of AI and Human Expertise

As AI technology becomes more integral to our daily lives—75% of employees use ChatGPT at work, for instance—we wanted to offer something more than just a standalone AI tool. Our aim is to encapsulate the sense of security and support your experience when consulting with our team members, from customer support to project managers. To this end, we introduced an AI assistant, powered by OpenAI.

This assistant guides you during the survey creation process, asking questions along the way to ensure that your survey is not just personalized, but also aligned with the crucial metrics and themes you aim to explore. Since it’s already integrated to Enalyzer, the survey will be created directly into the platform with a click of a button.

Tailored Assistance

What sets Enalyzer’s AI surveys apart is the focus on customization. By aligning your specific needs and objectives into the survey design, you get a tool that is perfectly tuned to your organizational requirements. This is not a one-size-fits-all approach; it’s about crafting a survey that is as unique as your project’s goals.

If you’re uncertain about what those objectives should be, worry not. The assistant is designed to help you brainstorm, asking probing questions to help clarify your goals. The more information you provide, the more refined your survey will be.

Collaboration Over Automation

Our AI assistant is a guide, not a dictator. You know your organization best so diverging from the assistant’s suggestions when they don’t seem to fit is not only welcomed but encouraged. Such collaborative efforts will most likely yield a more effective survey.

The assistant aids in defining the survey’s scope, advising on question types, and suggesting refinements, making the entire process more interactive and insightful.

We wanted to create an assistant that was, just like our support agents and consultants, an expert in Enalyzer. The assistant can translate your unique needs into Enalyzer-specific features. Our goal is to continually learn from our users to enhance both the assistant and the overall Enalyzer experience.
– Steen Ødegaard, CTO.

Best Practices for Engaging with the AI Assistant

Input quality determines output quality. While the AI assistant alleviates much of the manual work, it’s essential to remember that unclear or vague input will result in an equally unclear survey. Henrik Nielsen, our Head of Research, offers these best practices:

  • State Your Survey’s Purpose: Be clear about why you’re conducting the survey (e.g., to reduce employee turnover).
  • Describe Your Objectives: Specify what you wish to learn (e.g., insights into employee satisfaction regarding salary, benefits, workload, and culture).
  • Contextualize: Let the assistant know who is sending out the survey (e.g., we’re a pension and insurance company).
  • Be Detailed and Specific: Clearly state the outcomes you desire, the more specific you are, the more specific your survey will be (e.g., comparing employee satisfaction by department).
  • Avoid Ambiguity: Strive for precision to ensure your survey is equally precise.
  • Include Your Hypotheses: If you have assumptions or theories, like employees leaving due to lack of development opportunities, include them for testing within the survey.
  • Seek Additional Themes or Questions: Don’t hesitate to ask the assistant to suggest other crucial themes or questions pertinent to your survey.
  • Address Blindspots: We all miss details sometimes. Ask the assistant for any suggestions on questions or themes you may have overlooked to get a more comprehensive survey.
  • Assert Your Authority: You understand your organization’s context better than anyone. If you find any formulations, response options, or scales that don’t align with your insights, inform the AI assistant for necessary adjustments.
  • Pilot Test: Before fully launching your survey, always conduct a pilot test to gauge its effectiveness and make any final tweaks.

AI gives you superpowers – but AI is not an answer key. Always remember to go through the questionnaire AI suggests and use your common sense and critical thinking, and check that the questions align with your purpose and research hypotheses
– Henrik Nielsen, Head of Research.

Enalyzer’s AI assistant has the potential to significantly aid in the creation of thoughtful and effective surveys. It’s not just about automating the process, but about fostering a collaboration between you and the technology. This is how we believe we can best help organizations gather data that is actionable. Don’t miss the opportunity to elevate your survey design process.

Upgrade Your Lead Generation With Enalyzer Webhooks

Lead generation is critical for any business, but let’s face it, managing the process can be a real hassle. With…

Lead generation is critical for any business, but let’s face it, managing the process can be a real hassle. With Enalyzer, you can streamline your lead generation workflow and save valuable time and resources.

Webhooks are automated scripts that help integrate different systems. In this case, Enalyzer’s outgoing webhook feature makes it simple to send incoming leads from your Enalyzer survey straight to any external lead management systems. This means you can focus on what really matters – closing those sales!

Ready to try it out? Here’s how Enalyzer’s outgoing webhook helps you enhance your lead generation.

Captivate leads from the start

Get people’s attention with Enalyzer’s high-end, engaging, and mobile-friendly survey experience. If you’re not sure where to start, use one of our lead generation templates, such as the Meeting Booking Form or NewBizz Pre-Sales Meeting. You can easily customize them to fit your brand, needs, and most importantly your audience!

Location, Location, Location

Drive traffic to your lead generation form by placing it on your website. Enalyzer makes it easy to add your form as a pop-up, button, or standard embed. You can also generate leads through Google AdWords and direct traffic to your form.

Follow-up quickly

Speed is key when it comes to lead generation. Enalyzer’s outgoing webhook allows you to send real-time notifications to your sales agents on Slack or Microsoft Teams every time a lead completes your form, allowing your Sales team to act fast.

It also eliminates manual work by automatically sending lead information to all relevant external tools, such as your CRM, Google Sheets, and sales management tools. The integration possibilities are endless, your only limit is your imagination.

Setting up the webhook is simple. You can decide to transfer all survey variables and questions or a selected few, add a push URL where the data should be posted, test your connection, and voila! The transfer of information is secure, ensuring the privacy and protection of your valuable data.

Analyze your leads

Gain insight into your leads with Enalyzer’s custom reports. Analyze the collected data to determine the best leads and optimize your lead generation strategy.

Enalyzer’s outgoing webhook integrates seamlessly with your existing tools, making it easy to automate the transfer of survey responses and supercharge your sales process.

Best practices for lead generation

Here are a few best practices to keep in mind:

  1. Follow up promptly with leads to increase the likelihood of closing a sale.
  2. Personalize your approach to build trust and differentiate yourself from competitors.
  3. Test different lead generation strategies to find what works best for your business.

Ready to try it out? Give Enalyzer a go and see how it can help you generate more leads and streamline your sales process.

Streamline Employee Exit Interviews with Enalyzer’s Webhooks

Employees come and go, but their knowledge shouldn’t have to leave with them. Exit surveys are an important tool to…

Employees come and go, but their knowledge shouldn’t have to leave with them. Exit surveys are an important tool to help employers understand why employees are leaving and what they can do to improve. But let’s face it, exit interviews can be time-consuming and tedious.

Enter Enalyzer’s webhooks. We can help streamline your exit interview process and provide valuable insights into your employees’ experiences.

💡 Get started with our ready-to-use Employee Exit template.

Effortless Automation

Webhooks allow you to pass real-time information between applications. In the case of exit interviews, Enalyzer’s webhooks allow you to automatically trigger exit surveys and send the data directly back to your HRM system, streamlining the process and saving you time.

Here’s a scenario: you’re the HR manager at a tech company. When an employee resigns, an incoming webhook triggers an exit interview survey. The employee will receive an email with a link to the survey, where they can provide feedback on their time at the company.

Once the survey is completed, an outgoing webhook sends the data directly to your HRM system, keeping all the information in one place.

The Benefits

Using webhooks with Enalyzer’s exit interviews has several advantages.

Save Time: No more manual send-outs or waiting until the end of an employee’s tenure to conduct an interview. With webhooks, you can gather feedback as soon as an employee resigns.

More Data: By triggering exit interviews automatically, you can gather feedback from a wider range of employees, including those who may not have been selected for a traditional exit interview.

Analyze and Take Action

To fully understand why employees are leaving, you need to analyze and follow up on the data you collect from exit interviews. Enalyzer’s reports make it easy to drill down into the results and identify trends and areas for improvement. With this information, you can make informed, data-driven decisions to improve the employee experience and reduce turnover.

Learn how to use our incoming and outgoing webhooks.

Say goodbye to manual exit interviews and hello to insights and efficiency with Enalyzer webhooks.

Revolutionize Your Business with Surveys and Webhook Automations

Webhooks have transformed the way businesses automate workflows and streamline processes. When it comes to surveys, webhooks can significantly enhance…

Webhooks have transformed the way businesses automate workflows and streamline processes. When it comes to surveys, webhooks can significantly enhance the survey experience for both businesses and respondents. We are thrilled to introduce two webhook automations: an incoming webhook that triggers a survey invitation to a respondent and an outgoing webhook that sends the survey responses to an external system. Let’s dive into the benefits of pairing up webhooks with surveys to elevate your business.

Automated Survey Invitations

Incoming webhooks enable you to automatically trigger survey invitations in real time based on specific events, saving time and effort. For example, you can send a customer satisfaction survey immediately after a customer makes a purchase. This allows you to collect valuable customer feedback while the experience is still fresh in their mind, and eliminates the need for manual triggering.

Customized Experience

Enalyzer allows you to personalize surveys and survey invitations with merge fields, adding respondent-specific information to invitations. For example, for an entry employee survey, you are able to populate the survey and invitation with relevant employee data such as first and last name, department, manager name, and more. With incoming webhooks, you can feed in data and merge it into the survey and invitations, creating a more personalized and engaging survey experience for your respondents.

Integration With Other Tools

Outgoing webhooks allow for the automatic transfer of survey answers to an external system in real-time, streamlining the data collection process and saving time and effort. You can integrate with some of your favorite software such as Pipedrive, Salesforce, Trello, Power BI, Slack, and more. This allows you to work with the data you need when and where you need it.

Workflow Inspiration

CRM: Using Salesforce, Pipedrive, or other CRM systems? Set up an outgoing webhook to automatically send customer satisfaction survey responses. This allows you to keep track of customer feedback directly in your CRM and use it to inform sales strategies and customer service initiatives.

Online Businesses: An online business can set up an incoming webhook to trigger a customer satisfaction survey immediately after a customer makes a purchase. The survey invitation can include the customer’s name and order details, providing a more personalized survey experience. The responses from the survey can then be sent to an external system such as your CRM for further analysis and use.

Instant Messaging: Are you using Microsoft Teams or Slack? Then you can set up an outgoing webhook to automatically post survey responses to a channel. This allows the team to quickly view and discuss the survey results without having to log in to another platform.

Event Management: Use a registration form survey to register event participants. With the outgoing webhook automation, you can send the registrations to an external project management tool to automize your registration process. You can also set up an incoming webhook to trigger a satisfaction survey to participants immediately after an event has taken place.

Employee Pulse Surveys: HR departments can use incoming webhooks to trigger an employee experience survey each quarter directly from the HRM. The webhook can be set up to automatically send out personalized survey invitations to all employees as soon as the quarter ends. This eliminates the manual effort of sending out the invitations and ensures that the survey is sent out in a timely manner.

By using webhooks with surveys, businesses can take advantage of these numerous benefits and streamline their survey processes. With the real-time triggering of survey invitations and automated data transfer, businesses can make data-driven decisions and gain valuable insights into their operations. Whether you’re a small business or a large corporation, Enalyzer’s webhook automations offer the tools you need to enhance your survey experience and make the most of your data.

Ready to revolutionize your business with webhook automations and surveys? Sign up for Enalyzer today and start automating your surveys in minutes or contact our team of experts and outsource the entire thing.

Share the right insights with the right people

As Uncle Ben once told a young Peter Parker, “with great insight comes great responsibility.” Yes, he said this and…

As Uncle Ben once told a young Peter Parker, “with great insight comes great responsibility.” Yes, he said this and he was talking about all of us who handle important and sensitive data. Enalyzer makes sure that you can easily share the right insights with the right people.

Let’s say that you are handling employee feedback and you need to share the results with relevant department managers in your organization, for example, the Sales Manager should have access to the Sales employee feedback but not Marketing. The question then becomes, how do you do this without creating a report per department, city, salesperson or manager?

Short answer: Enalyzer.
Long answer: Enalyzer report versions.

What are report versions?

They are filtered versions of a report, for example, an Annual Employee Satisfaction report that only shows data for 2018 or for a specific department. Report versions alone are extremely useful because instead of setting up filters every time you want to monitor your data, you can just switch between saved versions.

Nonetheless, report versions also ensure that the right insight gets to the right people. Simply set it up and share it, or even better, create them and share them in bulk using CSV files.

When you share a report, those you share it with can view it and interact with it, but can’t edit it. They see the data you’ve set up in their report version.

→ Learn how to create report versions

Boost learning and memory with quizzes using Enalyzer

The internet loves quizzes, they are literally everywhere. You can find any type of quiz, from random trivia to personality…

The internet loves quizzes, they are literally everywhere. You can find any type of quiz, from random trivia to personality quizzes, and most importantly, quizzes that tell you which Disney princess you are. Quizzes are an excellent tool for businesses to generate leads and increase brand awareness but they are also great for education and training.

The testing effect

The testing effect, also known as the retrieval practice, is a strategy in which retrieving information enhances and boosts learning. In other words, deliberately recalling information forces us to remember things in the long term.

According to memory researchers (yes, this is a thing), practicing information retrieval is more effective that repeated exposure to the same information. For example, recalling an answer to a math question significantly improves learning than looking up the answer over and over again.

You’ve probably experienced this yourself. You’re hanging out with friends and family and someone starts talking about a topic you recently read about but you can’t jump into the conversation, why? You don’t really remember what you read. However, if it’s a topic that constantly keeps coming up in different social gatherings, after a couple of times of Googling it, you will find yourself remembering the specifics.

In conclusion, we need more tests.

Redefine testing

You’re probably ready to close this article, but please hang on with us for a second. The word test brings up a bunch of negative connotations and memories, such as failure, no sleep, and stress. But a lot of this is connected to the fact that traditionally tests are used as a performance evaluation tool. Don’t misunderstand, testing performance is vital for many things such as driver’s licenses and, you know, pilots!

However, tests can and should also be used as learning tools. The testing effect research strongly suggests that removing the grading system is essential to learning and long-term memory. Quizzes that are not graded, relieve the pressure, and instead they act as a memory retrieval tool, preparing students for graded tests.

Try it out yourself!

We created an international Christmas quiz in December and it was harder than we thought.

But this gives us the perfect opportunity to test the testing effect. Try the quiz a couple of times and see how you start retaining information!

→ Take the International Christmas quiz

Quiz with Enalyzer

With Enalyzer, you can easily setup quizzes. Our score is the perfect feature for making quizzes. You can calculate scores for answers. Each response alternative to a question can be given different values, and calculations can be made on those values. Additions, subtractions, multiplications and divisions can be made the entire quiz.

Enalyzer also has powerful design tools so you can easily create good looking, high-end quizzes without any design background or skills – all you need is your imagination.

→ Learn how to create a quiz with Enalyzer

When and why you should add your survey into your website?

Want to gather information from your website visitors? Embed your surveys, forms, and quizzes on your website and collect data…

Want to gather information from your website visitors? Embed your surveys, forms, and quizzes on your website and collect data from the right people.

Email distribution remains the most popular way to attract respondents since you can invite the exact audience whose input you desire and track their participation. However, we must not overlook the advantages other survey distribution methods have, for example, embedding.

With Enalyzer, you don’t need to be a website developer. Simply add a tag to your website’s HTML and you’re good to go.

When should I embed?

There are plenty of scenarios where embedding is beneficial, here are just a few:


This could be anything from event registration, to newsletter subscription, to job applications. If you have a detailed post about an upcoming event or are look to hire new people, you’ll see more and better results if they can register right then and there, instead of being redirected elsewhere. We recommend a standard embed.

  1. Go to collect in your survey and select the website collector
  2. Copy/paste the tag in your website’s HTML
  3. Click on standard embed and define its size
  4. Click ‘get code’ and place it where you want to embed your survey in your site
  5. Once satisfied, activate the website collector


Make it easy for customers to contact you directly in every single platform, for example, people can now message you directly on Facebook. But why is it that the majority of companies think it’s enough to just list their phone number/email? Whether it’s a contact or a feedback form, we advise that you make it visible and accessible by adding a button on the corner of your website.

  1. Go to collect in your survey and select the website collector
  2. Copy/paste the tag in your website’s HTML
  3. Click on ‘button’ and design it to fit your brand. The button will be on the bottom right corner of your website.
  4. Once satisfied, activate the website collector

Website insights

The best place to gather thoughts and comments about your website and blog is at the scene of the crime (was that too gory?). This could be collecting feedback on recently redesigned pages, purchase experience, overall impressions. For this, we recommend pop-up surveys.

  1. Go to collect in your survey and select the website collector
  2. Copy/paste the tag in your website’s HTML
  3. Click on ‘pop-up’, insert the text, design it to fit your brand, and define the second delay.
  4. Once satisfied, activate the website collector

→ Create a FREE account and start adding your survey to your website!

Add free Unsplash images to all your Enalyzer surveys

Visuals are everything. With images, you can better engage your audience while expressing your brand identity. We have a highly-skilled, amazingly…

Visuals are everything. With images, you can better engage your audience while expressing your brand identity. We have a highly-skilled, amazingly talented design team *humble brag* that make our Enalyzer surveys, quizzes and forms look professional and eye-catching. But we know that not everyone has access to a professional photographer or graphic designer. This is unfair. Everyone should be able to create stunning surveys. So, we fixed it.

We’ve teamed up with leading image provider, Unsplash, to give you access to over 550,000 high-resolution images right inside your Enalyzer account – for free. Did you get that? Adding a stunning background image to your survey is as easy as adding a question.

To give you complete control, we have also added the possibility to stretch the images, so they take up the entire screen regardless of the device. Remember, Enalyzer is 100% responsive, which means it adapts to all screen sizes and now so do your images! You can also fix images positions, so even if the respondent has to scroll through a page of questions, your images will be fixed. Finally, you can select the alignment of images as well as tile them or not.

About Unsplash
Unsplash provides a huge library of free, do-whatever-you-want high-resolution photos. Thousands are added every day by a community of over 90,000 photographers and creators. Unsplash is trusted by tons of businesses, probably some of your favorite ones, such as Squarespace, Trello, Slack and Medium.

→ Create a FREE account and start building stunning surveys!

Create engaging online order forms with Enalyzer

Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they…

Online order forms should engage people. They should attempt to imitate an offline experience as much as possible and they are an integral part of a satisfactory customer experience. When customers browse your online store and are ready to purchase your goods or services, they should be met with hospitality and be attracted by your products/services, just as they would in a face-to-face interaction.

Calculate prices

If you’re selling more than one product or service then you need a form that can dynamically add up prices as the customer places their order. Enalyzer’s Calculator feature allows you to easily set these calculations up and merge the total score wherever you want. So, when your customer is done placing their order, you can direct them to an end page showing the total amount to be paid.

Brand everything about your form

Your brand should be part of your online order form. Use Enalyzer design features to add background images, change the font, and add images, videos, and even GIFs. If you’re looking for stock images, we’re glad to tell you that we’ve partnered up with Unsplash to bring over half a million high-res photos to use free of cost as your background image.

With Enalyzer, you can use other question types to further engage customers and elevate their experience. For example, display your products with image choice questions. If you allow users to upload their own designs, for example, printing logos on different merchandise, you can use an image upload question that allows them to upload the design they want to be printed.

Take customers down their own paths

Show custom messages depending on customers’ choices. Maybe an item is sold out, instead of removing it from your form, you can create a condition and show them a page informing them of when the item will be available again or ask for their email so you can inform them of its availability. Another option would be to redirect them to a page recommending other items they might be interested in based on their current basket. There are plenty of options!

Get notified when someone places an order

When a customer places an order, you need to be notified immediately. With Enalyzer, you can tag incoming responses and be notified when they come in. How? Let’s take the Business Card order form as an example, you can create a category for every package you provide and enable notifications. When someone places an order, you will be notified by email and are able to see the entire order.

Send invoices instantly

Just as in physical stores, when customers are ready to pay, they want to do it as fast as possible. Therefore after placing an order, they need an invoice immediately – like super fast!

Don’t freak out, Enalyzer, Zapier and 1000+ apps, aka the holy trinity of productivity, has the solution. By connecting your Enalyzer account to another app via Zapier, your customers will receive an invoice instantly after clicking submit my order.

How does it work? With more than 1000 apps, the possibilities are endless but we have a couple of examples.

Webshop apps.

We know what you’re thinking if I have a webshop, why do I need an online order form? Plenty of reasons! For example, in case you don’t accept online payments or you need to contact your customers before the payment, a webshop checkout process might not be convenient. Instead, they can fill out your order form, you can assess their order and continue to the payment process later. With Zapier, you can connect your webshop, e.g. Shopify, to your Enalyzer account, so when customers place an order via your Enalyzer form, Zapier creates an order in Shopify.


Invoice apps.

Maybe you have an independent website and use invoice platforms to manage all your invoices. No problem, we can handle that too. If you’re using an invoice app, such as Xero, Invoice Ninja or Wave you can connect them to Enalyzer and achieve the same result. A customer places an order via your Enalyzer form, Zapier creates an invoice in your app – voila!


Even simpler.

Have you heard of Webmerge? They automatically generate PDF and Word DOCX documents merged with data from other web services. Create a simple WebMerge template, sync it up with your Enalyzer account via Zapier. And instant invoices!

Need inspiration?

Online order forms are great. Having a tool that can make your online form feel like an online shop is better. To give you a sense of what you can accomplish, we recommend you have a look at Enalyzer’s order form templates.

This template allows customers to make an online hair appointment. It gives customers the chance to book the time and date of the appointment, the service and the stylist. Enalyzer’s Calculator shows the price to be paid after the appointment at the end of the form.

→ Test template

→ Get template

This template is a great example of a professional looking order form aiming to sell business cards packages with different designs that can be customized with a profile picture and logo. Enalyzer’s Calculator shows the final price of the purchase at the end of the form.

→ Test template

→ Get template


→ Learn how to use the Enalyzer Calculator!


Optimize your customer journey touchpoints

Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are…

Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are known as touchpoints. Touchpoints are anytime a potential or existing customer comes in contact with your brand, before, during or after their purchase. Touchpoints can include your website, retail stores, and social media. Every single touchpoint presents a valuable opportunity to engage with your customers, listen to what they have to say and use their feedback in order to optimize your customer journey.

The number of touchpoints can be endless but it doesn’t have to feel endless. Actually, by automatizing work processes with Enalyzer and Zapier, you can optimize your entire customer journey and deliver better customer experience. It will also make your job as a marketer easier – what’s not to like?

The perfect combo: Enalyzer + Zapier

You can’t improve your customer journey if you don’t have a holistic idea of how your customers are experiencing your brand at every touchpoint. With Enalyzer, you can collect and analyze customer feedback, helping you know better and make better decisions to improve customer experience.

Zapier is a web automation tool that connects Enalyzer with 1000+ apps. This means you can connect Enalyzer with the apps you use every day to connect with your customers. Use Enalyzer and Zapier to automize your customer touchpoints.

The consumer decision journey

The customer decision journey can help you identify your touchpoints. This is the first step towards ensuring your customers are satisfied every step of the way. To break it down and ensure you don’t miss anything, you can use the 5 stages of the model:

1. Initial consideration: the consumer considers an initial set of brands based on brand perceptions and exposure to recent touch points.

2. Active evaluation: the consumer participates in active evaluation where they add or subtract brands as they evaluate what they want.

3. Brand selection: involves the moment of purchase where the consumer selects a brand.

4. Post-purchase experience: the consumer evaluates their post-purchase experience, the consumer builds expectations base on experience to inform the next decision journey.

5. Loyalty loop: if the post-purchase experience is positive there is a high probability for the consumers to enter the loyalty loop. Once loyalty is achieved, the consumer enters the circular model and goes straight to stage 3 – the moment of purchase.

Did you know?

As with everything else, marketing has developed, advanced and become more complex. One of the strengths of the consumer decision journey is that it tailors to any geographic market that has different kinds of media, internet access, and wide product choice.



Grow your mailing lists

A great way to increase brand awareness is to deliver free content and build a relationship with potential customers. Newsletters and email marketing is a cost-effective way to do this, however, to deliver these you need a way to build and store a contact list. With Enalyzer, you can create a signup form for those interested in your content and have Zapier automatically add them to your email marketing app, such as MailChimp or Sendgrid.

Webinar signup

Webinars are an excellent way to get exposure, deliver quality free content and place your brand as the thought leader in your industry. Create a signup form with Enalyzer, and Zapier can automatically transfer new signups to a webinar app of your choice.


Use feedback to create personalized content

By providing personalized and tailored content, you are letting potential customers know that you have the solutions to their problems and thus enter their evaluation stage. But how? Easy, the second someone enters your mailing list, Zapier sends them your Enalyzer survey. You can report on the feedback continuously and tailor your content to your audience’s interest and behavior.

Evaluate your sales meetings

Feedback from sales meetings will help you identify early warning signs and areas with potential for improvement. By addressing these, you can increase sales while keeping your prospects and leads happy. Use Enalyzer’s Sales Meeting Evaluation template and customize the design to fit your brand. With Zapier, you can automatically transfer the responses to a messaging app or email service in real time!

Optimize your ticketing system

Enalyzer makes it simple to create powerful feedback forms and Zapier can take those responses and send them directly to your ticketing system or email. Now you only have to worry about providing excellent customer support.


Keep your leads in one place

You can create a simple contact form with Enalyzer but instead of creating a database manually, Zapier can automatically store these leads in your preferred CRM system, such as Salesforce or even Google Sheets! Keeping track of potential customers has never been easier.

Make it simple to order online

Make sure that your customers can order online from anywhere by creating an order form with Enalyzer. After setting up this automation, Zapier will automatically create a new order on your webshop, e.g. Shopify or Shipstation.


Ask for their post-purchase feedback

It’s important that you understand your customer’s purchase experience in order to improve it and ensure loyalty in the future. Instead of figuring out the best time to send a survey, you can automize this process with Zapier. Create a feedback survey with Enalyzer and Zapier will send your survey after the customer purchase has gone through. To make it even better, you can add a delay step, so customer’s get the survey after they’ve received their purchase.

Track your Net Promoter Score®

The NPS metric is an effective metric to measure customer loyalty. Create an NPS survey using Enalyzer and connect your account with a messaging app via Zapier. This way, you can stay updated in real-time with your customers’ feedback and react immediately. However, don’t forget that with Enalyzer you can track your NPS over time, giving you a holistic idea of your customers’ loyalty development and progression.


Tweet positive reviews

Once a customer has entered the loyalty loop, they will choose you again and again and even promote your brand to their network. Why not capitalize on that by spreading the good word to Twitter? Create a satisfaction survey with Enalyzer and Zapier will post the positive reviews to Twitter after they’ve been filtered through whatever criteria you define.

Use loyal customer to raise awareness

Social media is powerful but don’t forget about review sites. Create a satisfaction survey with Enalyzer, and Zapier will send your customers an invitation to leave a review on Trustpilot or Feefo. This is an easy way to increase your reviews and improve awareness of your product.

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Automize your entire HR process and increase engagement with Enalyzer

What if we told you that with Enalyzer’s surveys and reports you can implement and track your employee experience in a…

What if we told you that with Enalyzer’s surveys and reports you can implement and track your employee experience in a cost-effective way? Before we get into it, let’s talk about why it’s important.

Companies with a strong base of loyal customers have one thing in common: highly engaged employees. If your employees are engaged, they will perform at every level, delivering a better product and customer service to your customers. In short: customer experience is a direct result of your employee experience. That’s it, we just thought you should know that our job here is done. Thank you and goodnight!

Just kidding. Employee engagement is becoming increasingly complex and there’s a need for new tools and processes in order to improve it. Unfortunately, there’s sometimes a discrepancy between employee’s wants and needs and HR objectives. Many HR leaders have not made employee experience a priority and even when they do, they do not have the tools available to execute it. To throw salt on the wound, the job isn’t getting any easier. Organizations are quickly switching to team-based structures, making the employee experience more important but also more complex for HR to monitor and improve.

Sounds complicated but it is far from impossible. Actually, by connecting Enalyzer with the multitude of tools available today, you can create an engaging environment for everyone.

Meet your new allies: Enalyzer and Zapier

Introducing the perfect combo: Enalyzer, Zapier, and 1000+ apps. Enalyzer is an excellent tool for collecting and analyzing data, helping you know better and make better decisions. Your employee experience should meet your employees’ wants and needs and you can’t do that without collecting and analyzing their feedback.

Zapier is a web automation tool that connects Enalyzer with 1000+ apps. This means you can connect Enalyzer with the apps you and your employees use every day and automize everything. Win meet win.

The employee lifecycle

The employee lifecycle (ELC) is one of the most used HR models and can be used to identify the different stages in an employee’s career to help guide management. The stages are attraction, recruitment, onboarding, development, retention, and separation.


The ELC does not equal employee experience, but rather is part of it. So use it as a template to assess key touchpoints, but always remember that employee experience is the responsibility of leaders and it is always present.

Now that you are equipped with your new powerful allies, you can optimize and automate almost everything about the cycle, making your life and those of your employee’s easier. We’ve broken down the different stages of the ELC and given you some examples for you to get started right away. These are just a few examples of the millions of combinations you can make with Enalyzer, so if you’re app isn’t there, simply head over to Zapier to find more!


Optimize the application and hiring process

When it comes to recruitment there are two groups you need to think about, employees in charge of the recruiting process and the new recruits. Did you know that on average, 250 resumes are sent for a corporate application? With Enalyzer, you can have applicants upload their resumes to your survey and have it all in one place. With Zapier, you can transfer their applications to a project management app and use your time selecting the right person for the job. For example, by transferring your applications from Enalyzer to Trello via Zapier, you can create an easy-to-use recruitment board as seen below.

Plan for future recruitment

We’ve all been there, there’s a great applicant but they’re not fit for the position and you make a mental note to write to them once a new position opens… but it never happens. Instead, collect all the emails addresses with Enalyzer and automatically add them to a mailing list using Zapier. Once a new position opens, let them know!

Start off on the right foot

Give them a warm welcome. Enalyzer is more than surveys, you can easily make an interactive welcome message that thanks to Zapier can be automatically sent to new hires once they’re added to your HR administration app.


Make introductions less awkward

Employee onboarding should always be a focus, the faster you get them up to speed the quicker they can be a productive member of your organization. Plus, if you don’t have a plan for onboarding, you risk losing new employees. Remember: effective onboarding saves money and builds loyalty.

It’s your first day and you get introduced to the entire office and somehow you’re not only supposed to remember their names and faces but also what they do… no pressure. Collect information from everyone at the office with a quick Enalyzer survey and transfer the information with Zapier to create a company directory that will massively reduce the awkward “what was her name again?” situations. With 76% of new hires feeling socialization is most important, this smart integration can easily increase engagement.

Check the pulse of new hires

How do you know if your onboarding program is working? By asking your employees. Create a pulse survey on the onboarding processes that you can send to new hires, do this at frequent intervals using this Zap, e.g. once every two weeks or once a month. Analyze your results and improve your program using Enalyzer’s reporting tool. Remember to also have face-to-face meetings with them based on the feedback they’ve provided.


Assess your team’s development

Showing your employees that you care and encourage their development can do wonders for their engagement and productivity since it boosts morale while gives them the tools to deliver. Enalyzer makes it easy to assess your team’s knowledge. By sending regular test surveys, you can analyze the data in Enalyzer and identify trends of areas that need improving. With Zapier, you can get an overview of their answers via email or a messaging app and keep a well-organized overview.


Constant feedback through pulse surveys

Losing an employee is bad for business. Research consistently finds that employee retention is the key to maintaining know-how and increasing morale, customer satisfaction, and sales. Constantly measure morale and ask for employee feedback, since they need to know that not because they’re not new anymore they’re not appreciated. Build a pulse survey and analyze the feedback using Enalyzer. Zapier makes it easy to send pulse surveys regularly. Remember that retention needs action, so always follow-up!


Ask why

Employees leave and you have to accept that, but don’t let their knowledge leave with them. They may leave for a multitude of reasons, lack of advancement options, mismanagement, and general job dissatisfaction. Exit surveys give you the feedback you need to ensure current, valuable employees don’t leave. Use this Zap to send automatic exit surveys to those employees that are leaving the company. Use Enalyzer to analyze all the feedback you get and optimize the experience for current employees.


Attraction is known as the first stage of the ELC, which is silly because the model is a circular process and not a linear one… but I digress. The attraction stage refers to the power your brand has to, funny enough, attract people. It doesn’t matter how great your product or service is, if you can’t attract talent you will fail over time. The attraction stage takes place all the time since it refers to your employer brand, which is being perceived as a great workplace by everyone, current and former employees, stakeholders, your neighbor – you get the picture.

Implementing some, if not all, the aforementioned processes will contribute to your company’s employer brand. It will send an image to those inside and outside your company that you care for employees and their well-being. For example, if someone doesn’t get hired while you’re recruiting but gets a sense that her application was treated properly and professionally and even gets a email with open positions in the future, she will attach good feelings and opinions to your company.

→ Automate everything with Enalyzer and Zapier

The evolution of employee experience

Generally, HR departments focus on issues such as engagement, career development, rewards, etc. separately. These programs have their own set of tools for measuring, monitoring and assessing. However, these different factors are all part of a bigger concept – employee experience. Employee experience sees all aspects of the employee’s satisfaction, engagement and wellness as being interconnected. But how did we get here?

As with everything, the business world evolves and changes. Today, we are seeing a shift from organizational priorities towards a people-centric approach that puts emphasis on experiences. Decades ago, the relationship between employer and employee was straightforward. Employers needed employees and employees had bills to pay and certain skills to offer. Therefore, the focus was on functionality – the employee needed the adequate tools to carry out her work. Bringing up “out there” ideas such as flexible working arrangements would’ve gotten you laughed out the door. Don’t take our word for it, ask your grandparents.

Employers moved on to focus on productivity, however, once technology came into the picture and started optimizing productivity, employers now found themselves focusing on engagement. This shift made the relationship between employer and employee a two-way street, and employers found themselves emphasizing on what the organizations could do for employers.

Which brings up to today, where the buzz word is employee experience. Employees are unable to compartmentalize their experiences and therefore, their experience with your organization entails everything from culture to physical environments.

→ Want us to automate everything for you? Get in touch!

It’s all about first impressions: the importance of email copywriting

Looks don’t matter? Try again. First impressions are crucial at job interviews, first dates, meeting the in-laws and when inviting…

Looks don’t matter? Try again. First impressions are crucial at job interviews, first dates, meeting the in-laws and when inviting people to answer your survey.

Looks are not the only thing that matters, true, however, all the time you’ve spent crafting your survey invitation and reminder won’t matter if your invitation doesn’t grab people’s attention. Plus, you have crafted a visual identity for your brand that should shine through in everything you produce, including your survey invitations and reminders.

Wait… does that involve some sort of knowledge in HTML?

Nope, at least not with Enalyzer. We decided to make it as simple as possible for you, without compromising on your ability to make your brand shine. You can easily add your brand’s colors, fonts, and logos for a professional and enticing eye-catching design. This goes for survey invitations and reminders.

As with everything, your invitations and reminders are 100% responsive so your respondents can be wowed regardless of the device they are using. Last but not least, instead of creating new designs from scratch every time you send out a survey, you can reuse your messages.

Pro tip

Include your survey into a workspace and your teammates will have access to its invitation and reminder messages.

→ Create a FREE account and get started today

Schedule your entire survey

With surveys, timing is everything. Poorly scheduled surveys can lead to a low response rate and render your hard work irrelevant…

With surveys, timing is everything. Poorly scheduled surveys can lead to a low response rate and render your hard work irrelevant so it’s important that you create a timeline for when your survey opens/closes, as well as when to send survey invitations and reminders. Woah – sounds time-consuming, but what if we told you that all of this can be done automatically? With Enalyzer, you can schedule everything and the setup will only take 2 minutes.

Timing is everything

But let’s not get ahead of ourselves, before setting everything up, you need to create a timeline. It’s important that you consider the time when your target group checks their email AND have time to answer your survey. The longer your survey invitation sits in their inbox, the lower the chances are for an answer. Nowadays, thanks to smartphones, people are notified of their incoming emails all the time so you need to think of your respondents’ availability.

Remember to remind

We’ve praised reminders before because they are an effective way of boosting your response rate. Yes, even a well-scheduled survey needs reminders. Reminders are not meant to convince those who don’t want to participate in your survey, but rather to give those people who forgot the chance to participate. Therefore, timing also applies to your reminders.

It wouldn’t make sense to send your reminders the same day of the week as your survey invitations. Humans are creatures of habit so if many of your respondents were too busy to answer on a Wednesday, they will most likely be busy again the following Wednesday. Instead, consider sending your reminder another day of the week.

Pro tip

We recommend you send two reminders, one halfway through the survey process and one a couple of days before the survey ends.

Make your life easier

Now that you have a schedule for your surveys and reminders, you are finally ready to send out your survey. With Enalyzer, you can easily and quickly schedule…

In other words, once you’ve set all of this up, you just have to create your report, sit back and watch your results come in.

→ Create a FREE account and get started today

Transfer your data across applications with Enalyzer and Zapier

Your greatest resource is your time. Why not use it efficiently? We’ve partnered up with Zapier so you can connect your…

Your greatest resource is your time. Why not use it efficiently? We’ve partnered up with Zapier so you can connect your Enalyzer account with more than 750 apps and automize all your work processes. You can now save time and worry about making better decisions. You can get notified instantly once someone answers your survey, send automatic surveys to paying customers or add new survey respondents to your CRM.

Zapier is a web automation tool that moves data between applications by using Triggers and Actions. The combination of a Trigger and an Action creates a workflow, called Zaps. Through these Zaps, Zapier watches your apps for new data and kicks off Actions based on the Triggers that you set.

Enalyzer and Zapier


New Respondent Completed: Triggers when a respondent completes your survey


Create Respondent: Creates a new respondent and sends out an email invitation

Learn more about Zaps, Triggers, and Actions

Real-time and faster feedback

Enalyzer makes collecting feedback simple, while Zapier ensures the feedback can quickly be put to use. Integrate Enalyzer with Slack, Google Sheets, Gmail, and the like to receive your customer’s feedback straight away. This allows you to react faster to critical customers.

Engage your audience

Engaging your audience is important and you can do this in several ways, such as feedback surveys and webinars. Instead of doing all this tedious work manually, connect Enalyzer with MailChimp or another email service app via Zapier and let the software handle it. Now you can use your time to understand your subscribers and creating relevant content for them. Or go ahead and use the Enalyzer-GoToWebinar integration to automatically add your respondents as webinar registrants.

Work smarter and optimize processes

Online surveys can be used for more than research. By integrating Enalyzer with project management apps like Trello and Asana, you can optimize collaboration within and across departments. For example, set up a survey where you can insert project details, such as project type, deadline, budget and employee responsible, into your Enalyzer survey and Zapier can add this as a card on Trello or a task in Asana.

Zap. Analyze. Repeat.

Whether you just made a sale on Shopify or you’ve added a new contact to your Google Sheets database, Zapier integrations make follow-up surveys easier and faster. While data is being transferred, you can spend your time analyzing your data as it comes in – all with Enalyzer’s real-time updated reports.

How to automate Enalyzer with Zapier?

 Create an Enalyzer account

 Create a Zapier account

Try some of our Zap templates

Check out Zapier’s help docs for details on connecting your Enalyzer account and setting up your first Zap

Or log into Zapier and build your own workflow with Enalyzer and Zapier

 Automate everything!

The ultimate guide to survey incentives

Traditionally, incentives are given when trying to survey “non-responders”, aka people that don’t answer surveys, such as doctors. I mean,…

Traditionally, incentives are given when trying to survey “non-responders”, aka people that don’t answer surveys, such as doctors. I mean, they’re busy – like really busy – and your survey just doesn’t seem to be worth their while, unless they get something in return. By providing an incentive, you’re giving them a reason to find time in their (very busy) schedule to complete your survey.

Rule of thumb: If people have emotional ties to your product, service, or whatever you’re surveying on, they’ll share their feedback. If not, you’ll likely need an incentive to get the highest response rate.

Survey incentives can increase your response rate but they can also attract the wrong respondents or eat up your budget. There are several factors to consider when choosing an incentive and we’ve listed them for you. Thank us later.

Did you know?

According to a study, respondents who are offered cash incentives are more likely to complete your survey and they feel obligated to take their time to give you their feedback


Always start by look at your budget. It will determine the type of incentive and whether it will be promised or prepaid (more on that later). For example, instead of giving all your respondents two movie tickets, you can make a lottery where only three receive two movie tickets plus popcorn and refreshments.

Who gets your incentive

There are three methods; you can give the incentive to everyone, the first respondents, or do a lottery system.

A lottery system is simple and you’ve probably seen it before. It’s when respondents automatically enter a draw to win something before or after answering the survey. Items could be anything from a gift card to an iPad.


Not all surveys are anonymous but those that are, should remain that way – incentive or not. We recommend you redirect respondents to another survey once they’ve submitted their answers, where they can provide their contact information. This way you can’t link their responses to their personal information.

Your target audience

Remember that you’re offering incentives to increase your response rate, therefore whatever incentive you choose has to resonate with your target audience. You want to offer items that are valuable and easily accessible.

Let’s say that you’re conducting a satisfaction survey for your training courses. To increase the response rate, you decide to give one lucky winner a free spot for the next course. You might risk only encouraging those who enjoyed the course and would really like to participate in the next one, while those who are not interested will not share their opinion with you. Instead, you could provide free technical support, since anyone can benefit from this regardless of his or her attitude towards the course.

It’s vital that you think about the value the incentive generates for your target audience because choosing the wrong incentive might give you a biased group of respondents and thus unusable data or it might not increase your response rate at all.

Types of incentives

Incentives can be broadly divided into two groups: monetary and non-monetary. Monetary incentives are, you guessed it, money and it can come in the form of cash, checks, gift cards, and vouchers. Non-monetary incentives have value but it is not money, such as a T-shirt or notebook, or a charity donation in the respondent’s name.

To help you navigate the world of incentives, here are some ideas:

This is one of the most common and successful types of incentives. Research shows that cold, hard cash boost rates more than other incentives. Keep in mind that cash is not always practical when it comes to online surveys.

Value and worth are different things; different amounts can have the same value to different people. Let’s say your target population is lawyers, the cash amount should be higher than if the audience was students. Why? Because lawyers are busier than students, therefore the amount needs to be high enough to make taking your survey worth their while. Students, on the other hand, can find the same value with a lower amount.

Free sample or discount
While cash yields the best results, free samples and discounts could be enough for your survey. Consider offering a discount on their next purchase or a free sample of a new product.

Donation to a charity
Pick a charity that aligns with your company’s values and gives respondents the chance to donate to it. Just make sure you clearly communicate the amount you’re giving per completed survey. Apart from benefiting others, you’re also creating positive connotations with your brand.

This could be anything, cups, jackets, pens or key chains. Another option is gift cards and vouchers to online stores, e.g. Amazon. Online items are easier to redeem since online shops are not bound to a geographic location. Giveaways give you a chance to send some branded merch with your company’s logo.

Promised vs. prepaid incentives

Research shows that prepaid incentives, which is when you provide the incentive before the survey is completed, are most effective at increasing response rates. However, this method is more expensive and harder to implement for online surveys since you are rewarding everyone before they take the survey. Conversely, promised incentives are easier since you don’t have to reward everyone and those you do reward have completed your survey.

Did you know?

Research shows that prepaid incentives yield higher response rates than promised incentives.

Quality Control

Sharing your survey on social media or any public platform gives you access to more respondents than other methods. But you have to make sure your incentive is going to the right people.

Use disqualifying questions to eliminate respondents who don’t meet your criteria. For example, if your survey seeks to find out attitudes about a podcast, make sure they have listened to it by asking “Have you listened to the Revisionist History podcast?” If they answer no, set up a condition that redirects them to an end page thanking them for their willingness to participate in your survey but unfortunately, they don’t fit the adequate target group. Also, tell them to get on it – it’s brilliant!



 Who gets your incentive


 Target audience

 Prepaid or promised

 Create a FREE Enalyzer account

Quality control