With surveys, timing is everything. Poorly scheduled surveys can lead to a low response rate and render your hard work irrelevant so it’s important that you create a timeline for when your survey opens/closes, as well as when to send survey invitations and reminders. Woah – sounds time-consuming, but what if we told you that all of this can be done automatically? With Enalyzer, you can schedule everything and the setup will only take 2 minutes.

Timing is everything

But let’s not get ahead of ourselves, before setting everything up, you need to create a timeline. It’s important that you consider the time when your target group checks their email AND have time to answer your survey. The longer your survey invitation sits in their inbox, the lower the chances are for an answer. Nowadays, thanks to smartphones, people are notified of their incoming emails all the time so you need to think of your respondents’ availability.

Remember to remind

We’ve praised reminders before because they are an effective way of boosting your response rate. Yes, even a well-scheduled survey needs reminders. Reminders are not meant to convince those who don’t want to participate in your survey, but rather to give those people who forgot the chance to participate. Therefore, timing also applies to your reminders.

It wouldn’t make sense to send your reminders the same day of the week as your survey invitations. Humans are creatures of habit so if many of your respondents were too busy to answer on a Wednesday, they will most likely be busy again the following Wednesday. Instead, consider sending your reminder another day of the week.

Make your life easier

Now that you have a schedule for your surveys and reminders, you are finally ready to send out your survey. With Enalyzer, you can easily and quickly schedule…

• when your survey is open or closed to respondents
• when survey invitations are sent
• your first and second reminder

In other words, once you’ve set all of this up, you just have to create your report, sit back and watch your results come in.

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